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2,239 Tested Secrets for Direct Marketing Success 2239 Tested Secrets for Direct Marketing Success, direct marketing, direct marketing success, direct marketing resources, direct marketing tests, direct marketing strategies, direct response marketing, customer acquisition, donor acquisition, denny hatch, denny hatch direct marketing, don jackson, don jackson direct marketing
2,239 Tested Secrets for Direct Marketing Success
Every discipline—from brain surgery to auto making to marketing— is based on the work of those who have gone before. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, and dozens more. Every discipline—from brain surgery to auto making to marketing— is based on the work of those who have gone before. We study their tests, capitalize on their successes, and learn from their...
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Price: $24.95


Cover image for Art & Science of Multichannel Fundraising by DirectMarketingIQ
Art & Science of Multichannel Fundraising
In "The Art & Science of Multichannel Fundraising" from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- it's specifically created (and priced) for nonprofits. Available as a PDF.Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of...
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Price: $79.00


Cover image for Career-Changing Takeaways by Denny Hatch
Career-Changing Takeaways
Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life "Denny Hatch’s latest, Career Changing Takeaways, is an...
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Price: $27.95


Copywriting for Boosting Direct Mail Response  copywriting for boosting direct mail response, copywritng, copywriting direct mail, direct mail copywrinting, direct mail response rates, increase direct mail response rates, sales letters, copywriting for sales letters, copy drivers, copywriting order forms, conversion copywriting
Copywriting for Boosting Direct Mail Response
Wielded properly, this creative piece of the tool box can significantly improve response. We at Direct Marketing IQ went to the top copywriters in the world, and asked for their very latest best...
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Price: $37.00


Cover image for Cracking the QR Code by DirectMarketingIQ
Cracking the QR Code
Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign. Available as a PDF.Who's not talking about QR codes lately? Since appearing on the U.S. marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and...
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Price: $47.00


Design & Formats for Boosting Direct Mail Response
Design & Formats for Boosting Direct Mail Response
“A direct mail designer is in charge of the shop window display. If it’s done correctly, people will come in through the door.”-- Patrick Fultz, president of DM Creative Group and John Caples...
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Price: $37.00


Direct Marketing Doesnt Have to Make Sense, It Just Has to Make Money
Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money
"He's the smartest direct marketer I ever met. And I have met them all — from John Caples on forward."—Denny Hatch, author of Write Everything Right!Nobody has more stories — both good and bad —...
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Price: $29.95


Cover image for Get Your Mail Delivered! by DirectMarketingIQ
Get Your Mail Delivered!
Many of the top direct mail consultants believe that lists are the single most important component in a successful direct mail campaign. That is why the Target Marketing Group has dedicated 48 pages to this very topic in its report Get Your Mail Delivered. Many of the top direct mail consultants believe that lists are the single most important component in a successful direct mail campaign.  That is why the Target Marketing Group has dedicated 48...
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Price: $24.95


Cover image for Insurance Marketing: The Competitive Intelligence Report by DirectMarketingIQ
Insurance Marketing: The Competitive Intelligence Report
Everything you need to take advantage of this growing market is right here in Insurance Marketing: The Competitive Intelligence Report. Available as a PDF “Hey, stuff happens”—the cliché is a cliché for a reason: because it’s true. It always has been and always will be, and that is why insurance, and subsequently, insurance...
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Price: $299.00


Cover image for Method Marketing: How to make a fortune by getting inside the heads of your customers by Denny Hatch
Method Marketing: How to make a fortune by getting inside the heads of your customers
In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who thought how they thought, felt what they felt — and pounded home the seven key emotional drivers that change human behavior: flattery, fear, greed, anger, guilt, exclusivity and salvation. In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who...
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Price: $19.95


Cover image for Million Dollar Mailing$ by Denny Hatch
Million Dollar Mailing$
MILLION DOLLAR MAILING$ are just that: long-running consumer and business direct mail packages that have proven themselves successful over the years by bringing in millions of customers and tens of millions of dollars in revenues. The mailings chosen for this book are not somebody's favorites. They were chosen by one judge only—the marketplace. MILLION DOLLAR MAILING$ are just that: long-running consumer and business direct mail packages that have proven themselves successful over the years by bringing in millions of customers and tens of...
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Price: $49.00


Cover image for PURLs for Profit by DirectMarketingIQ
PURLs for Profit
Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies. Available as a PDFYour everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.A...
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Price: $47.00


Cover image for Secrets of Direct Marketing Arithmetic (2nd Edition) by Direct Marketing IQ
Secrets of Direct Marketing Arithmetic (2nd Edition)
The analytics experts who wrote the articles contained in this guide don’t want you to be daunted by terms like regression, multivariate and neural networks. Rather, they’ve taken the key concepts of marketing analysis and plotted them out as the business processes you use every day: sales costs, fulfillment costs, package costs, average initial order, etc. Available as a PDFAs explosive as the digital revolution has been, another equally important shake-up moved quickly throughout the marketing world these past couple years. You can call this focus...
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Price: $24.95


Cover image for Secrets of Emotional, Hot-Button COPYWRITING by Denny Hatch
Secrets of Emotional, Hot-Button COPYWRITING
Here's how to write copy. Not just any copy, but great copy. Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or 3) send for more information. "You've heard of the Seven Deadly Sins ...now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our "hungry...
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Price: $89.00


Cover image for Secrets of List Research (2nd Edition) by DirectMarketingIQ
Secrets of List Research (2nd Edition)
A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data. List research isn?t easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow. Available as a PDFA guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.Simply put, the best offer in the world, wrapped in...
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Price: $24.95


Cover image for Selling to the Hispanic Market by DirectMarketingIQ
Selling to the Hispanic Market
The U.S. Hispanic market is ready, waiting to be tapped. But you need the right tools. In this guide you'll find information useful — and even downright necessary — for getting your mailing into the hands of responsive Hispanics. Available as a PDF.Have you ever considered expanding into the Hispanic market but hesitated because you didn't know where to start? In this guide you'll find information useful — and even...
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Price: $24.95


Strategy & Tactics for Boosting Direct Mail Response direct mail, direct mail strategies, direct mail tactics, direct mail tips, copywriting, copywriters, resources for direct mailers, book on direct mail, marketing tips for direct mail, direct mail marketing costs, personalized direct mail
Strategy & Tactics for Boosting Direct Mail Response
Strategy & Tactics for Boosting Direct Mail Response is the first in a new "Response Rules" series from Direct Marketing IQ and it will be your guide to getting the best possible response from your direct mail campaigns. Available as a PDFWith over 5,000 marketing messages or more bombarding prospects, customers, and donors every day and from every channel, how can you ensure your direct mail will stand...
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Price: $37.00


Cover image for Variable Data Printing Case Studies by DirectMarketingIQ
Variable Data Printing Case Studies
Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. Variable data printing (VDP) works! Available as a PDF.Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing...
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Price: $47.00


Cover image for Ways to Save on Postage and Printing by DirectMarketingIQ
Ways to Save on Postage and Printing
Lists, offer and creative are important elements in the success of a direct mail campaign, but so are postage and printing. This guide details the most effective list hygiene practices, tips for working with your lettershop and strategies for reducing your production costs — all aimed at getting your campaign in the mail for less. Marketers have argued for years about the relationship between list, creative and offer in a direct mail campaign. In fact, all three are dependent on one another. But these ingredients aren't the...
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Price: $24.95


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