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Get information on direct mail creative and copywriting, response rate statistics, postal issues and reform, mail sorting and more!
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Direct Marketing IQ
Art & Science of Multichannel Fundraising
In "The Art & Science of Multichannel Fundraising" from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- it's specifically created (and priced) for nonprofits.
Available as a PDF.Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of...
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Bill Jayme Collection: Master of Direct Mail Marketing
The Bill Jayme Collection: Master of Direct Mail Marketing is the first and only comprehensive collection of the greatest DM control packages ever written by the late Bill Jayme — dubbed "the magazine industry's master solicitor" by The New York Times Magazine.
The Bill Jayme Collection: Master of Direct Mail Marketing is the first and only comprehensive collection of the greatest DM control packages ever written by the late Bill Jayme — dubbed "the...
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Author: Gene Schwartz
Breakthrough Advertising
The late Gene Schwartz used to marvel that people came to him regularly to say they directly credited Breakthrough Advertising with their making millions of dollars. That's when Gene realized his book was about much more than just "advertising." It's about a way to develop an entirely new market for a new or an old product.
Within the pages of Breakthrough Advertising, author and copywriting genius Gene Schwartz shares his secrets on ...
Putting drama in your copy
Reviving a dead product
Turning ordinary...
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Author: Denny Hatch
Career-Changing Takeaways
Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life
Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life "Denny Hatch’s latest, Career Changing Takeaways, is an...
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Direct Marketing IQ
Cracking the QR Code
Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign.
Available as a PDF.Who's not talking about QR codes lately? Since appearing on the U.S. marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and...
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Direct Marketing IQ
Get Your Mail Delivered!
Many of the top direct mail consultants believe that lists are the single most important component in a successful direct mail campaign. That is why the Target Marketing Group has dedicated 48 pages to this very topic in its report Get Your Mail Delivered.
Many of the top direct mail consultants believe that lists are the single most important component in a successful direct mail campaign. That is why the Target Marketing Group has dedicated 48...
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Author: Denny Hatch
Method Marketing: How to make a fortune by getting inside the heads of your customers
In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who thought how they thought, felt what they felt — and pounded home the seven key emotional drivers that change human behavior: flattery, fear, greed, anger, guilt, exclusivity and salvation.
In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who...
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Author: Denny Hatch
Million Dollar Mailing$
MILLION DOLLAR MAILING$ are just that: long-running consumer and business direct mail packages that have proven themselves successful over the years by bringing in millions of customers and tens of millions of dollars in revenues. The mailings chosen for this book are not somebody's favorites. They were chosen by one judge only—the marketplace.
MILLION DOLLAR MAILING$ are just that: long-running consumer and business direct mail packages that have proven themselves successful over the years by bringing in millions of customers and tens of...
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Direct Marketing IQ
PURLs for Profit
Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.
Available as a PDFYour everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.A...
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Direct Marketing IQ
Secrets of Direct Marketing Arithmetic (2nd Edition)
The analytics experts who wrote the articles contained in this guide don’t want you to be daunted by terms like regression, multivariate and neural networks. Rather, they’ve taken the key concepts of marketing analysis and plotted them out as the business processes you use every day: sales costs, fulfillment costs, package costs, average initial order, etc.
Available as PDF.As explosive as the digital revolution has been, another equally important shake-up moved quickly throughout the marketing world these past couple years. You can call this focus...
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Author: Denny Hatch
Secrets of Emotional, Hot-Button COPYWRITING
Here's how to write copy. Not just any copy, but great copy. Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or 3) send for more information.
"You've heard of the Seven Deadly Sins ...now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our "hungry...
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Direct Marketing IQ
Secrets of List Research (2nd Edition)
A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data. List research isn?t easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow.
Available as a PDFA guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.Simply put, the best offer in the world, wrapped in...
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Author: Dick Benson
Secrets of Successful Direct Mail
A legendary book on successful direct mail marketing and advertising by the late direct-mail marketing giant Dick Benson — has just been republished by Bottom Line Books.
Dick Benson spent nearly 50 years of his life helping direct marketers large and small achieve extraordinary results. In this, his "magnum opus," you get the fruits of his labor and wisdom —...
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Direct Marketing IQ
Selling to the Hispanic Market
The U.S. Hispanic market is ready, waiting to be tapped. But you need the right tools. In this guide you'll find information useful — and even downright necessary — for getting your mailing into the hands of responsive Hispanics.
Available as a PDF.Have you ever considered expanding into the Hispanic market but hesitated because you didn't know where to start? In this guide you'll find information useful — and even downright...
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Author: Lee Marc Stein
Street Smart Direct Marketing
Street Smart Direct Marketing is a distillation of Lee Marc Stein's 40 years of experience in corporate direct marketing management positions, offering advice on direct marketing management, branding, financial aspects, lists and media, and improving lifetime value, among other topics.
Street Smart Direct Marketing features a Foreword by Denny Hatch, who writes: "I have known Lee Marc Stein for 30 years. ... Over the years, Lee has had a slew of clients and marketed a ton of...
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Direct Marketing IQ
Variable Data Printing Case Studies
Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. Variable data printing (VDP) works!
Available as a PDF.Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing...
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Direct Marketing IQ
Ways to Save on Postage and Printing
Lists, offer and creative are important elements in the success of a direct mail campaign, but so are postage and printing. This guide details the most effective list hygiene practices, tips for working with your lettershop and strategies for reducing your production costs — all aimed at getting your campaign in the mail for less.
Marketers have argued for years about the relationship between list, creative and offer in a direct mail campaign. In fact, all three are dependent on one another. But these ingredients aren't the...
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