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2,239 Tested Secrets for Direct Marketing Success 2239 Tested Secrets for Direct Marketing Success, direct marketing, direct marketing success, direct marketing resources, direct marketing tests, direct marketing strategies, direct response marketing, customer acquisition, donor acquisition, denny hatch, denny hatch direct marketing, don jackson, don jackson direct marketing
2,239 Tested Secrets for Direct Marketing Success
Every discipline—from brain surgery to auto making to marketing— is based on the work of those who have gone before. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, and dozens more. Every discipline—from brain surgery to auto making to marketing— is based on the work of those who have gone before. We study their tests, capitalize on their successes, and learn from their...
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Price: $24.95


Cover image for Architecture of Persuasion by Michael Masterson
Architecture of Persuasion
The Architecture of Persuasion will provide you an understanding of Michael Masterson's most important secrets on writing well-constructed sales letters.
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Price: $24.95


Cover image for Art & Science of Multichannel Fundraising by DirectMarketingIQ
Art & Science of Multichannel Fundraising
In "The Art & Science of Multichannel Fundraising" from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- it's specifically created (and priced) for nonprofits. Available as a PDF.Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of...
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Price: $79.00


Cover Image for Bill Jayme Collection: Master of Direct Mail Marketing by Bill Jayme
Bill Jayme Collection: Master of Direct Mail Marketing
The Bill Jayme Collection: Master of Direct Mail Marketing is the first and only comprehensive collection of the greatest DM control packages ever written by the late Bill Jayme — dubbed "the magazine industry's master solicitor" by The New York Times Magazine. The Bill Jayme Collection: Master of Direct Mail Marketing is the first and only comprehensive collection of the greatest DM control packages ever written by the late Bill Jayme — dubbed "the...
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Price: $395.00


Cover image for Breakthrough Advertising by Gene Schwartz
Breakthrough Advertising
The late Gene Schwartz used to marvel that people came to him regularly to say they directly credited Breakthrough Advertising with their making millions of dollars. That's when Gene realized his book was about much more than just "advertising." It's about a way to develop an entirely new market for a new or an old product. Within the pages of Breakthrough Advertising, author and copywriting genius Gene Schwartz shares his secrets on ... Putting drama in your copy Reviving a dead product Turning ordinary headlines into...
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Price: $95.00


Cover image for Career-Changing Takeaways by Denny Hatch
Career-Changing Takeaways
Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life "Denny Hatch’s latest, Career Changing Takeaways, is an...
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Price: $27.95


Copywriting for Boosting Direct Mail Response  copywriting for boosting direct mail response, copywritng, copywriting direct mail, direct mail copywrinting, direct mail response rates, increase direct mail response rates, sales letters, copywriting for sales letters, copy drivers, copywriting order forms, conversion copywriting
Copywriting for Boosting Direct Mail Response
Wielded properly, this creative piece of the tool box can significantly improve response. We at Direct Marketing IQ went to the top copywriters in the world, and asked for their very latest best...
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Price: $37.00


Cover image for Cracking the QR Code by DirectMarketingIQ
Cracking the QR Code
Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign. Available as a PDF.Who's not talking about QR codes lately? Since appearing on the U.S. marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and...
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Price: $47.00


Creative Strategy in Direct & Interactive Marketing creative strategy in direct and interactive marketing, direct marketing, direct marketing resource, direct marketing book, direct marketing professionals, direct marketins strategies, direct response marketing, direct response marketing tips
Creative Strategy in Direct & Interactive Marketing
To become a successful direct and interactive marketer, it is vital to stoke your creative fires: to move beyond the obvious formula and format to discover fresh words and pictures that overcome inertia and incite prospects to action. The all-new third edition of Creative Strategy in Direct & Interactive has been totally revised to address the new issues of interactive marketing media and integration and convergence of all media. To become a successful direct and interactive marketer, it is vital to stoke your creative fires: to move beyond the obvious formula and format to discover fresh words and pictures that overcome...
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Price: $49.95


Design & Formats for Boosting Direct Mail Response
Design & Formats for Boosting Direct Mail Response
“A direct mail designer is in charge of the shop window display. If it’s done correctly, people will come in through the door.”-- Patrick Fultz, president of DM Creative Group and John Caples...
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Price: $37.00


Direct Mail (Simplified) Series: Design Great Mail
Direct Mail (Simplified) Series: Design Great Mail
Great mail is not made on a whim. So, what's your strategy?There are limitless ways to approach a direct mail campaign, which is good news because that means there are endless opportunities for...
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Price: $24.95


Direct Mail (Simplified) Series: Optimize Format
Direct Mail (Simplified) Series: Optimize Format
Where Trish Witkowski's first book, Design Great Mail, addressed the strategic side of mail, Book 2 addresses the practical side of direct mail production—all of the critical decisions that...
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Price: $24.95


Cover image for Get Your Mail Delivered! by DirectMarketingIQ
Get Your Mail Delivered!
Many of the top direct mail consultants believe that lists are the single most important component in a successful direct mail campaign. That is why the Target Marketing Group has dedicated 48 pages to this very topic in its report Get Your Mail Delivered. Many of the top direct mail consultants believe that lists are the single most important component in a successful direct mail campaign.  That is why the Target Marketing Group has dedicated 48...
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Price: $24.95


Cover image for Insurance Marketing: The Competitive Intelligence Report by DirectMarketingIQ
Insurance Marketing: The Competitive Intelligence Report
Everything you need to take advantage of this growing market is right here in Insurance Marketing: The Competitive Intelligence Report. Available as a PDF “Hey, stuff happens”—the cliché is a cliché for a reason: because it’s true. It always has been and always will be, and that is why insurance, and subsequently, insurance...
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Price: $299.00


Cover image for Method Marketing: How to make a fortune by getting inside the heads of your customers by Denny Hatch
Method Marketing: How to make a fortune by getting inside the heads of your customers
In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who thought how they thought, felt what they felt — and pounded home the seven key emotional drivers that change human behavior: flattery, fear, greed, anger, guilt, exclusivity and salvation. In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who...
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Price: $19.95


Cover image for Million Dollar Mailing$ by Denny Hatch
Million Dollar Mailing$
MILLION DOLLAR MAILING$ are just that: long-running consumer and business direct mail packages that have proven themselves successful over the years by bringing in millions of customers and tens of millions of dollars in revenues. The mailings chosen for this book are not somebody's favorites. They were chosen by one judge only—the marketplace. MILLION DOLLAR MAILING$ are just that: long-running consumer and business direct mail packages that have proven themselves successful over the years by bringing in millions of customers and tens of...
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Price: $89.00


Cover image for PURLs for Profit by DirectMarketingIQ
PURLs for Profit
Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies. Available as a PDFYour everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.A...
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Price: $47.00


Cover image for Secrets of Direct Marketing Arithmetic (2nd Edition) by Direct Marketing IQ
Secrets of Direct Marketing Arithmetic (2nd Edition)
The analytics experts who wrote the articles contained in this guide don’t want you to be daunted by terms like regression, multivariate and neural networks. Rather, they’ve taken the key concepts of marketing analysis and plotted them out as the business processes you use every day: sales costs, fulfillment costs, package costs, average initial order, etc. Available as a PDFAs explosive as the digital revolution has been, another equally important shake-up moved quickly throughout the marketing world these past couple years. You can call this focus...
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Price: $24.95


Cover image for Secrets of Emotional, Hot-Button COPYWRITING by Denny Hatch
Secrets of Emotional, Hot-Button COPYWRITING
Here's how to write copy. Not just any copy, but great copy. Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or 3) send for more information. "You've heard of the Seven Deadly Sins ...now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our "hungry...
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Price: $89.00


Cover image for Secrets of List Research (2nd Edition) by DirectMarketingIQ
Secrets of List Research (2nd Edition)
A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data. List research isn?t easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow. Available as a PDFA guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.Simply put, the best offer in the world, wrapped in...
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Price: $24.95


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