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2,239 Tested Secrets for Direct Marketing Success
Authors: Denny Hatch and Don Jackson
Every discipline—from brain surgery to auto making to marketing— is based on the work of those who have gone before. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, and dozens more.
Every discipline—from brain surgery to auto making to marketing— is based on the work of those who have gone before. We study their tests, capitalize on their successes, and learn from their...
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Architecture of Persuasion
Author: Michael Masterson
The Architecture of Persuasion will provide you an understanding of Michael Masterson's most important secrets on writing well-constructed sales letters.
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Art & Science of Multichannel Fundraising
Direct Marketing IQ
In "The Art & Science of Multichannel Fundraising" from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- it's specifically created (and priced) for nonprofits.
Available as a PDF.Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of...
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Bill Jayme Collection: Master of Direct Mail Marketing
The Bill Jayme Collection: Master of Direct Mail Marketing is the first and only comprehensive collection of the greatest DM control packages ever written by the late Bill Jayme — dubbed "the magazine industry's master solicitor" by The New York Times Magazine.
The Bill Jayme Collection: Master of Direct Mail Marketing is the first and only comprehensive collection of the greatest DM control packages ever written by the late Bill Jayme — dubbed "the...
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Breakthrough Advertising
Author: Gene Schwartz
The late Gene Schwartz used to marvel that people came to him regularly to say they directly credited Breakthrough Advertising with their making millions of dollars. That's when Gene realized his book was about much more than just "advertising." It's about a way to develop an entirely new market for a new or an old product.
Within the pages of Breakthrough Advertising, author and copywriting genius Gene Schwartz shares his secrets on ... Putting drama in your copy Reviving a dead product Turning ordinary headlines into...
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Career-Changing Takeaways
Author: Denny Hatch
Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life
Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life "Denny Hatch’s latest, Career Changing Takeaways, is an...
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Cracking the QR Code
Direct Marketing IQ
Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign.
Available as a PDF.Who's not talking about QR codes lately? Since appearing on the U.S. marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and...
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Creative Strategy in Direct & Interactive Marketing
Author: Susan K. Jones
To become a successful direct and interactive marketer, it is vital to stoke your creative fires: to move beyond the obvious formula and format to discover fresh words and pictures that overcome inertia and incite prospects to action. The all-new third edition of Creative Strategy in Direct & Interactive has been totally revised to address the new issues of interactive marketing media and integration and convergence of all media.
To become a successful direct and interactive marketer, it is vital to stoke your creative fires: to move beyond the obvious formula and format to discover fresh words and pictures that overcome...
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Direct Mail Pal 2012: A Direct Mail Production Handbook
Authors: T.J. Tedesco and Charley Howard
Direct Mail Pal 2012 takes you on a comprehensive tour of the world of direct mail in 44 concise but practical chapters and 25 appendices.
Since the first edition of Direct Mail Pal 10 years ago, the subject of mailing has grown even more relevant as a service in the graphic communications industry—and the postal environment has...
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Get Your Mail Delivered!
Direct Marketing IQ
Many of the top direct mail consultants believe that lists are the single most important component in a successful direct mail campaign. That is why the Target Marketing Group has dedicated 48 pages to this very topic in its report Get Your Mail Delivered.
Many of the top direct mail consultants believe that lists are the single most important component in a successful direct mail campaign. That is why the Target Marketing Group has dedicated 48...
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Insurance Marketing: The Competitive Intelligence Report
Direct Marketing IQ
Everything you need to take advantage of this growing market is right here in Insurance Marketing: The Competitive Intelligence Report.
Available as a PDF “Hey, stuff happens”—the cliché is a cliché for a reason: because it’s true. It always has been and always will be, and that is why insurance, and subsequently, insurance...
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Method Marketing: How to make a fortune by getting inside the heads of your customers
Author: Denny Hatch
In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who thought how they thought, felt what they felt — and pounded home the seven key emotional drivers that change human behavior: flattery, fear, greed, anger, guilt, exclusivity and salvation.
In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who...
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Million Dollar Mailing$
Author: Denny Hatch
MILLION DOLLAR MAILING$ are just that: long-running consumer and business direct mail packages that have proven themselves successful over the years by bringing in millions of customers and tens of millions of dollars in revenues. The mailings chosen for this book are not somebody's favorites. They were chosen by one judge only—the marketplace.
MILLION DOLLAR MAILING$ are just that: long-running consumer and business direct mail packages that have proven themselves successful over the years by bringing in millions of customers and tens of...
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PURLs for Profit
Direct Marketing IQ
Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.
Available as a PDFYour everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.A...
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Secrets of Direct Marketing Arithmetic (2nd Edition)
Direct Marketing IQ
The analytics experts who wrote the articles contained in this guide don’t want you to be daunted by terms like regression, multivariate and neural networks. Rather, they’ve taken the key concepts of marketing analysis and plotted them out as the business processes you use every day: sales costs, fulfillment costs, package costs, average initial order, etc.
Available as a PDFAs explosive as the digital revolution has been, another equally important shake-up moved quickly throughout the marketing world these past couple years. You can call this focus...
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Secrets of Emotional, Hot-Button COPYWRITING
Author: Denny Hatch
Here's how to write copy. Not just any copy, but great copy. Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or 3) send for more information.
"You've heard of the Seven Deadly Sins ...now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our "hungry...
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Secrets of List Research (2nd Edition)
Direct Marketing IQ
A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data. List research isn?t easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow.
Available as a PDFA guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.Simply put, the best offer in the world, wrapped in...
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Secrets of Successful Direct Mail
Author: Dick Benson
A legendary book on successful direct mail marketing and advertising by the late direct-mail marketing giant Dick Benson — has just been republished by Bottom Line Books.
Dick Benson spent nearly 50 years of his life helping direct marketers large and small achieve extraordinary results. In this, his "magnum opus," you get the fruits of his labor and wisdom —...
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