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B2B

B2B case studies, strategy books, and how-to guides on lead generation, lead nurturing and qualification, content marketing exclusively for B-to-B marketers.
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B2B Digital Marketing
B2B Digital Marketing
This is the first comprehensive guide to digital marketing specifically for B2B companies. Michael Miller thoroughly explains how to use each leading digital marketing vehicles to successfully...
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Price: $24.99

Cover Image for Business-to-Business Lead Generation Strategies (2nd Edition) by DirectMarketingIQ
Business-to-Business Lead Generation Strategies (2nd Edition)
Find countless tips and insights from B2B marketing experts. The most important aspect for lead generation is to understand who your targets are and where to find them … then communicating with them in the channels they choose with the goal of ultimately...
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Price: $24.95

Cover Image for Business-to-Business Marketing Research by Martin P Block and Tamara S Block
Business-to-Business Marketing Research
Good, reliable market information, based on good, reliable marketing research, is more important than ever to businesses of every size and description. But nowhere is it more critical than in the business-to-business marketplace. Business-to-business marketing research is not merely an extension of consumer-based marketing research. Buying situations are very involved and complex and rarely involve an impulse purchase....
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Price: $69.95

Cover Image for Get Content. Get Customers by Joe Pulizzi and Newt Barrett
Get Content. Get Customers.
Get Content. Get Customers. brilliantly manages the feat of combining the theory of engaging customers through content marketing along with alarmingly simple and practical approaches to doing it. As we rapidly enter the Post-Advertising Age, marketers are scrambling to find new ways to engage their brands with customers, amid the growing realization that the old ways are dead. If intrusion...
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Price: $24.95

The Complete Guide for B2B Marketers
Maximizing Lead Generation
Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services. The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead...
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Price: $24.99

Social Marketing to the Business Customer
Social Marketing to the Business Customer
The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with...
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Price: $27.95

Cover Image for Trade Show and Event Marketing by Ruth P Stevens
Trade Show and Event Marketing
Smart trade show and event management can be a company’s most important success generator — if they are planned, strategized and managed properly. Trade Show and Event Marketing can be your guidebook to that marketing success. Trade shows and corporate events: Nowhere else in an organization can someone justify a major expenditure with “We do that every year” or “Our competitors are doing it” or “I like to go there.” Some...
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Price: $59.95

Truth About Leads the truth about leads, about leads, about lead generation, lead generation, b2b lead generation, b2b lead gen, b2b marketing, demand generation, lead nurturing, lead funnel, b2b marketing, definition of a lead, defining a lead
Truth About Leads
The Truth About Leads is a practical, easy-to-read book revealing little-known secrets that help you focus your B2B lead-generation efforts, align your sales and marketing organizations and...
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Price: $14.95

Cover Image for The White Paper Marketing Handbook by Robert W Bly
White Paper Marketing Handbook
This exciting new book is the first to tell marketers across the industry how to create effective white papers using a variety of media, all the while building successful marketing campaigns to create interest, generate leads, build relationships, and ultimately drive sales. Offering insight into the "Edu-Marketing" revolution, the book explains the dynamics of white paper marketing and why it works, equipping readers with the tools to create content, educate buyers,...
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Price: $39.95

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