Search:

B2B

B2B case studies, strategy books, and how-to guides on lead generation, lead nurturing and qualification, content marketing exclusively for B-to-B marketers.
Showing 1-6 of 6
Sort By:
View:
Cover Image for Business-to-Business Lead Generation Strategies (2nd Edition) by DirectMarketingIQ
Direct Marketing IQ Business-to-Business Lead Generation Strategies (2nd Edition)
Find countless tips and insights from B2B marketing experts. the most important aspect for lead generation is to understand whoyour targets are and where to find them … then communicating with them in the channelsthey choose with the goal of ultimately...
[more info...]
    Price: $24.95

    Cover Image for Business-to-Business Marketing Research by Martin P Block and Tamara S Block
    Authors: Martin P. Block & Tamara S. Block Business-to-Business Marketing Research
    Good, reliable market information, based on good, reliable marketing research, is more important than ever to businesses of every size and description. But nowhere is it more critical than in the business-to-business marketplace. Business-to-business marketing research is not merely an extension of consumer-based marketing research. Buying situations are very involved and complex and rarely involve an impulse purchase. In...
    [more info...]
      Price: $69.95

      Cover Image for Get Content. Get Customers by Joe Pulizzi and Newt Barrett
      Authors: Joe Pulizzi and Newt Barrett Get Content. Get Customers.
      Get Content. Get Customers. brilliantly manages the feat of combining the theory of engaging customers through content marketing along with alarmingly simple and practical approaches to doing it. As we rapidly enter the Post-Advertising Age, marketers are scrambling to find new ways to engage their brands with customers, amid the growing realization that the old ways are dead. If intrusion...
      [more info...]
        Price: $24.95

        The Complete Guide for B2B Marketers
        Author: Ruth P. Stevens Maximizing Lead Generation
        Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services. The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead...
        [more info...]
          Price: $24.99

          Cover Image for Trade Show and Event Marketing by Ruth P Stevens
          Author: Ruth P. Stevens Trade Show and Event Marketing
          Smart trade show and event management can be a company’s most important success generator — if they are planned, strategized and managed properly. Trade Show and Event Marketing can be your guidebook to that marketing success. Trade shows and corporate events: Nowhere else in an organization can someone justify a major expenditure with “We do that every year” or “Our competitors are doing it” or “I like to go there.” Some...
          [more info...]
            Price: $59.95

            Cover Image for The White Paper Marketing Handbook by Robert W Bly
            Author: Robert W. Bly White Paper Marketing Handbook
            This exciting new book is the first to tell marketers across the industry how to create effective white papers using a variety of media, all the while building successful marketing campaigns to create interest, generate leads, build relationships, and ultimately drive sales. Offering insight into the "Edu-Marketing" revolution, the book explains the dynamics of white paper marketing and why it works, equipping readers with the tools to create content, educate buyers,...
            [more info...]
              Price: $39.95

              Sort By:
              View: