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Online marketing resources including guides and how-to books on email marketing strategies, landing page optimization, paid search strategies, social media, SEO and e-commerce — all here to help you thrive in a multichannel world.
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Showing 1-11 of 11
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Author: Wendy Montes de Oca
Content Is Cash
In Content is Cash, you'll learn how to create, distribute and monetize on your content marketing efforts.
“Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.” –Michael...
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Direct Marketing IQ
Email Marketing that Works (2nd Edition)
While email marketing has reached maturity, there’s still plenty of life in this channel – if used wisely. That’s the focus of this new guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; how social and email work together; generating relevant content; keeping your messages safe from spam filters and junk-mail folders; and more.
Available as a PDF. A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email...
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Direct Marketing IQ
Hitting the Email Inbox
Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.
Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between...
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Direct Marketing IQ
Perfecting the Landing Page
Landing pages can very easily make or break an online business. With such high importance placed on a single page, it is essential to understand the various factors that go into creating an effective landing page strategy. Perfecting the Landing Page simplifies the process for you.
Available as a PDF.Click, Leads and Conversions ... OH MY! Landing pages can very easily make or break an online business. With such high importance placed on a single page, it is essential to...
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Direct Marketing IQ
Secrets of List Research (2nd Edition)
A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data. List research isn?t easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow.
Available as a PDFA guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.Simply put, the best offer in the world, wrapped in...
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Direct Marketing IQ
Secrets of Paid Search (2nd Edition)
As technology and society evolve, marketing strategies must develop simultaneously. The Secrets of Paid Search, 2nd Edition brings together insights on and advice for focusing your paid search efforts to keep up-to-date with trends.
Available as a PDFAs technology and society evolve, marketing strategies must develop simultaneously. For many companies, out-of-control bidding wars make effective paid search nearly impossible. To...
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Author: Jeffrey Gitomer
Social BOOM!
Social BOOM! contains every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction.
Social BOOM! contains every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a...
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Author: Olivier Blanchard
Social Media ROI
Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization.
“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” --Chris Brogan, president of Human...
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Direct Marketing IQ
Social Media Success
A new Best Practices and Case Studies report from DirectMarketingIQ. Social Media — we know it needs to be part of the marketing mix! But there are so many questions and these are addressed in the new must-read Special Report Social Media Success.
Available as a PDFA new Best Practices and Case Studies report from Direct Marketing IQSocial Media – we know it needs to be part of the marketing mix! But there are so many questions: • What is the...
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Direct Marketing IQ
Ultimate Guide to Email Marketing
It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. That being the case, your email marketing campaign needs all the attention it can get, and knowing what works and what doesn't is the best way to start. That's where The Ultimate Guide to Email Marketing comes in.
Available as a PDF"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is...
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