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Online marketing resources including guides and how-to books on email marketing strategies, landing page optimization, paid search strategies, social media, SEO and e-commerce — all here to help you thrive in a multichannel world.
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Products 1-20 of 26
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'DIY' E-book to Sales Generating Ecommerce Product Descriptions
Author: Denise McGill
The "DIY" E-book to Sales Generating Ecommerce Product Descriptions gives you 25 brainstorming tips on generating product descriptions that hook the consumer's emotional buy-in.
Available as a PDFWrite powerful online product descriptions that have customers saying, "I Gotta Have That." Learn to easily engage consumers and generate sales. Do you have a great product, but...
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Bootstrapper’s Guide to the Mobile Web
Author: Deltina Hay
Smartphones and tablets are revolutionizing the Internet. Mobile devices will soon account for the majority of all Internet traffic. If your customers can’t find you on the Mobile Web, you might as...
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Branding Yourself
Authors: Erik Deckers and Kyle Lacy
Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way.
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In...
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Content Is Cash
Author: Wendy Montes de Oca
In Content is Cash, you'll learn how to create, distribute and monetize on your content marketing efforts.
“Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.” –Michael...
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Content Rules
Authors: Ann Handley and C.C. Chapman
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers, yet a survey of more than 1,000 businesses in late...
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Google+ for Business
Author: Chris Brogan
Google+ is incredibly hot, and its powerful business features make it even more valuable to entrepreneurs and marketers. In this book, top social media consultant and Google+ early adopter Chris...
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Hitting the Email Inbox
Direct Marketing IQ
Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.
Available as a PDFHitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the...
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Navigating Social Media Legal Risks
Author: Robert McHale, Esq.
This insightful, first-of-its-kind book gives business and marketing professionals practical strategies for successfully navigating the unique new risks of social, mobile, and online media. Armed...
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New Media Driver's License
Authors: Richard T. Cole and Derek Mehraban
If you are looking to understand social media marketing, search engine optimization, blogging, digital public relations, Google, and more, then this book is for you.
If you are looking to understand social media marketing, search engine optimization, blogging, digital public relations, Google, and more, then this book is for you. Whatever your job title, these...
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Perfecting the Landing Page
Direct Marketing IQ
Landing pages can very easily make or break an online business. With such high importance placed on a single page, it is essential to understand the various factors that go into creating an effective landing page strategy. Perfecting the Landing Page simplifies the process for you.
Available as a PDF.Click, Leads and Conversions ... OH MY! Landing pages can very easily make or break an online business. With such high importance placed on a single page, it is essential to...
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Pinterest for Business
Author: Jess Loren and Ed Swiderski
Perfect for companies with small marketing budgets, Pinterest is soaring in popularity: it's this year's hottest new social media platform. Businesses that capitalize on Pinterest today can build...
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Rebel's Guide to Email Marketing
Author: DJ Waldow and Jason Falls
Even though email marketing maintains one of the highest ROIs of any online channel, many marketers still follow antiquated tips or breezy "one-size-fits-all" advice that may not hold true for them...
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Secrets of List Research (2nd Edition)
Direct Marketing IQ
A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data. List research isn?t easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow.
Available as a PDFA guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.Simply put, the best offer in the world, wrapped in...
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Secrets of Paid Search (2nd Edition)
Direct Marketing IQ
As technology and society evolve, marketing strategies must develop simultaneously. The Secrets of Paid Search, 2nd Edition brings together insights on and advice for focusing your paid search efforts to keep up-to-date with trends.
Available as a PDFAs technology and society evolve, marketing strategies must develop simultaneously. For many companies, out-of-control bidding wars make effective paid search nearly impossible. To...
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