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Email/Online Marketing

Online marketing resources including guides and how-to books on email marketing strategies, landing page optimization, paid search strategies, social media, SEO and e-commerce — all here to help you thrive in a multichannel world.
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Cover image for Social Media Success by DirectMarketingIQ

Price: $47.00

Content Rules

Price: $19.95

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Cover image for DIY E-book to Sales Generating Ecommerce Product Descriptions by Denise McGill
"DIY" E-book on How to Write Product Descriptions
The "DIY" E-book to Sales Generating Ecommerce Product Descriptions gives you 25 brainstorming tips on generating product descriptions that hook the consumer's emotional buy-in. Make sure your retail products are found when consumers search online during premium shopping days such as Cyber Monday, Valentines, Easter, Mother’s Day, Father’s Day and the winter holiday season!...
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Price: $17.95


31 Ways to Supercharge Your Email Marketing
31 Ways to Supercharge Your Email Marketing
Getting your email messages read is harder thanks to Gmail’s new inbox. The automated sort service is great for users, but it will wreak havoc for companies that haven’t optimized their email...
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Price: $37.00


A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can...
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Price: $27.95


App Empire: Make Money, Have a Life, and Let Technology Work for You
App Empire: Make Money, Have a Life, and Let Technology Work for You
A guide to building wealth by designing, creating, and marketing a successful app across any platformChad Mureta has made millions starting and running his own successful app business, and now he...
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Price: $24.95


Bootstrapper’s Guide to the Mobile Web
Bootstrapper’s Guide to the Mobile Web
Smartphones and tablets are revolutionizing the Internet. Mobile devices will soon account for the majority of all Internet traffic. If your customers can’t find you on the Mobile Web, you might as...
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Price: $24.95


Branding Yourself branding yourself, how to use social media, branding, brand management, personal branding, guide to personal branding, personal brand mangement, branding strategies, personal branding strategies, social media, social media branding
Branding Yourself
Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In...
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Price: $24.99


Cover image for Content Is Cash by Wendy Montes de Oca
Content Is Cash
In Content is Cash, you'll learn how to create, distribute and monetize on your content marketing efforts. “Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.” –Michael...
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Price: $24.99


Content Marketing: Think Like a Publisher
Content Marketing: Think Like a Publisher
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to...
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Price: $24.99


Content Rules
Content Rules
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers, yet a survey of more than 1,000 businesses in late...
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Price: $19.95


Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels
Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its...
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Price: $24.95


Dynamic Duo
Dynamic Duo
As marketers, we’ve heard claims that social media will be the death of email, but we also have heard mutters that social media is simply a flash in the pan — a channel full of consumers who want to...
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Price: $19.95


Email Marketing 2014 Trends, Best Practices & Case Studies
Email Marketing 2014 Trends, Best Practices & Case Studies
According to a study by ExactTarget, 77 percent of consumers prefer to receive permission-based marketing communications through email, even in the age of social media, augmented reality, video and...
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Price: $87.00


Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher, Engage! thoroughly examines the social media landscape...
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Price: $18.95


Google Semantic Search
Google Semantic Search
Optimize Your Sites for Today’s Radically New Semantic Search Breakthrough “semantic search” techniques are already transforming Google™’s search results.  If you want to be found, yesterday’s...
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Price: $24.99


Google+ for Business
Google+ for Business
Google+ is incredibly hot, and its powerful business features make it even more valuable to entrepreneurs and marketers. In this book, top social media consultant and Google+ early adopter Chris...
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Price: $24.99


Cover image for Hitting the Email Inbox by DirectMarketingIQ
Hitting the Email Inbox
Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. Available as a PDFHitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the...
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Price: $47.00


Implementing Responsive Design: Building Sites For An Anywhere, Everywhere Web
Implementing Responsive Design: Building Sites For An Anywhere, Everywhere Web
Users are accessing online content on a multitude of different devices, from mobile phones to desktop computers. This book takes a deep dive into all the considerations that go into a...
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Price: $39.99


Inbound Marketing and SEO: Insights from the Moz Blog
Inbound Marketing and SEO: Insights from the Moz Blog
Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO...
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Price: $29.99


Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads
Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads
Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion...
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Price: $24.99


Like Economy: How Businesses Make Money with Facebook, 2nd Edition
Like Economy: How Businesses Make Money with Facebook, 2nd Edition
The #1 Plan for Profiting from Facebook: Now Updated with New Tools, Techniques, & Strategies!Brian Carter’s complete, step-by-step Facebook sales and marketing plan has helped thousands of...
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Price: $24.99


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