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Print Production

Find books and case studies on variable data printing (VDP), personalized URLs (PURLS), direct mail production, print materials, personalization and workflow tactics.
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Cover Image for Basics of Print Production (2nd Edition) by Mary Hardesty
Basics of Print Production (2nd Edition)
Basics of Print Production provides an overview of the steps required to make a creative concept into a printed piece. Being aware of the basics of a process helps everyone who is involved recognize the time and cost factors as well as the influence of each decision or step on the overall process. Whether it is a hard cover novel, a flyer in a retail store or your Sunday newspaper, behind every printed piece there are dozens of important decisions required to make sure it delivers the...
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Price: $45.00

Cover image for Cracking the QR Code by DirectMarketingIQ
Cracking the QR Code
Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign. Available as a PDF.Who's not talking about QR codes lately? Since appearing on the U.S. marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and...
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Price: $47.00

Cover image for Direct Mail Pal 2012: A Direct Mail Production Handbook by TJ Tedesco and Charley Howard
Direct Mail Pal 2012: A Direct Mail Production Handbook
Direct Mail Pal 2012 takes you on a comprehensive tour of the world of direct mail in 44 concise but practical chapters and 25 appendices. Since the first edition of Direct Mail Pal 10 years ago, the subject of mailing has grown even more relevant as a service in the graphic communications industry—and the postal environment has...
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Price: $30.00

Cover Image for Printing Production Management (2nd Edition) by Gary G Field
Printing Production Management (2nd Edition)
Printing Production Management provides a systematic treatment of the problem-solving aspects of production management that are so critical to efficient production and company profitability. Printing Production Management provides a systematic treatment of the problem-solving aspects of production management that are so critical to efficient production and company profitability. Author...
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Price: $99.00

Cover image for PURLs for Profit by DirectMarketingIQ
PURLs for Profit
Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies. Available as a PDFYour everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.A...
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Price: $47.00

Cover image for Strategic Catalog Marketing by Stephen Lett
Strategic Catalog Marketing
Stephen Lett wrote this book about catalog marketing especially for catalogers. This book is a practical guide, written with you, the catalog marketer, in mind.
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Price: $47.00

Cover image for Variable Data Printing Case Studies by DirectMarketingIQ
Variable Data Printing Case Studies
Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. Variable data printing (VDP) works! Available as a PDF.Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing...
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Price: $47.00

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