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Fundraising

Multichannel fundraising, direct mail, donor acquisition, donor retention, capital campaigns, and more: Explore the best books and resources for nonprofit marketing.
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Cover image for Art & Science of Multichannel Fundraising by DirectMarketingIQ
Direct Marketing IQ Art & Science of Multichannel Fundraising
In "The Art & Science of Multichannel Fundraising" from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- it's specifically created (and priced) for nonprofits. Available as a PDF.Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of...
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    Price: $79.00

    Cover image for Better Letter by Roscoe Barnes III
    Author: Roscoe Barnes III Better Letter
    The Better Letter: Essential Tips for Effective Fundraising Copy is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising.
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      Price: $24.95

      Cover image for In The Trenches by Tom Hurley
      Author: Tom Hurley In The Trenches
      This book is a series of short essays culled from Tom Hurley's column in FundRaising Success' magazine, with thoughts and tips to help your next donor effort. If you love to read letters from donors, take inbound phone pledges, and get caught up in the interaction between your organization and the donors who share your passion, then you're a...
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        Price: $24.95

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