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Multichannel fundraising, direct mail, donor acquisition, donor retention, capital campaigns, and more: Explore the best books and resources for nonprofit marketing.
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11 Questions Every Donor Asks and the Answers All Donors Crave
11 Questions Every Donor Asks and the Answers All Donors Crave
Years from now don’t be surprised if The 11 Questions Every Donor Asks and the Answers All Donors Crave is singled out as a watershed book in the field of fundraising.People might well...
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Price: $24.95


Cover image for Art & Science of Multichannel Fundraising by DirectMarketingIQ
Art & Science of Multichannel Fundraising
In "The Art & Science of Multichannel Fundraising" from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- it's specifically created (and priced) for nonprofits. Available as a PDF.Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of...
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Price: $79.00


Ask Without Fear!
Ask Without Fear!
Marc Pitman has distilled his years of successful fundraising, conducting capital campaigns, and coaching nonprofit executives around the country into this fun, practical, easy-to-read...
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Price: $14.95


Asking
Asking
Short of a medical prescription, Asking is the next best thing for emboldening you, your board members and volunteers to ask with skill, finesse … and powerful results.Jerold Panas, who as a staff...
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Price: $24.95


Cover image for Better Letter by Roscoe Barnes III
Better Letter
The Better Letter: Essential Tips for Effective Fundraising Copy is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising.
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Price: $24.95


Cause for Change: The Why and How of Nonprofit Millennial Engagement
Cause for Change: The Why and How of Nonprofit Millennial Engagement
Cause for Change offers leaders in the social sector a much-needed guide for engaging the Millennial generation in all aspects of its work. This groundbreaking book includes strategies for...
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Price: $34.95


Content Marketing for Nonprofits
Content Marketing for Nonprofits
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build...
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Price: $39.95


Cross-Channel Fundraising Tips and Trends cross channel fundraising tips and trends, cross channel fundraising, multichannel fundraising, fundraising marketing, direct mail fundraising, fundraising direct mail, fundraising email, email response rates.  fundraising premiums, fundraising freemiums, online fundraising
Cross-Channel Fundraising Tips and Trends
According to the recent “Annual Report on Philanthropy for the Year 2011” by Giving USA 2012, individual donations increased by 4 percent in 2011 (as compared to 2010) to $217.79 billion in...
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Price: $67.00


Eight Principles of Sustainable Fundraising the eight principles of sustainable fundraising, sustainable fundraising, transformational fundraising, effective fundraising, fundraising strategies, strategies for nonprofit marketing, philanthropy, sustainable philanthropy, donor relations, donor relationships, resources for fundraisers, books for fundraisers
Eight Principles of Sustainable Fundraising
About The BookThey happen because donors want to make them. They happen because the fundraisers who cultivate and solicit these donors have adopted the right mental perspective—the right...
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Price: $29.95


Engage Virtual Workshop: Driving Donations with Data
Engage Virtual Workshop: Driving Donations with Data
This new FundRaising Success webinar brings the case-study format of our popular Engage conference to an extended, value-added webinar that will dig deep and give nonprofits guidance on the best...
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Price: $19.95


Fundraisers Guide to Irresistible Communications
Fundraiser's Guide to Irresistible Communications
The Fundraiser's Guide to Irresistible Communications: Real-World Field-Tested Strategies for Raising More MoneyHere it is: a book that reveals what really works in fundraising. ...
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Price: $24.95


Fundraising and the Next Generation: Tools for Engaging the Next Generation of Philanthropists, + Website
Fundraising and the Next Generation: Tools for Engaging the Next Generation of Philanthropists, + Website
Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all agesFundraising and the Next Generation brings readers up to date on cases, research,...
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Price: $49.95


Fundraising Habits of Supremely Successful Boards
Fundraising Habits of Supremely Successful Boards
“A large part of virtue consists in good habits,” said William Paley. In his book, The Fundraising Habits of Supremely Successful Boards, Jerold Panas would rephrase that a tad: A large part of an...
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Price: $24.95


Fundraising Realities Every Board Member Must Face
Fundraising Realities Every Board Member Must Face
From the first page, you and your board will be hooked on this one-hour-to-read book. The warmth, the encouragement, the perfectly tuned examples, the occasional humor – it’s an inviting package...
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Price: $24.95


Global Fundraising: How the World is Changing the Rules of Philanthropy
Global Fundraising: How the World is Changing the Rules of Philanthropy
A practical guide to the challenges and successes of global fundraising, written by an international team of highly respected philanthropy professionals and edited by two of the leading nonprofit...
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Price: $60.00


Cover image for Hot Appeals or Burnt Offerings by Herschell Gordon Lewis
Hot Appeals or Burnt Offerings
The least surprising statement you’ll read in this book: This is the twenty-first century. This is a deep-into-21st century book, attacking the deep-into-21st century not-for-profit climate. You may or may not agree with the assertion that all fundraising is competitive with other fundraising, but consider: The local library competes with the local symphony orchestra … which competes...
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Price: $24.95


How to Connect with Donors and Double the Money You Raise
How to Connect with Donors and Double the Money You Raise
Reality check. Can you, as the title of this new book by Thomas Wolf says, really double the money you raise? That depends. If you’re already raising a sizable sum, then, yes, you might well double...
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Price: $24.95


How to Raise $1 Million (or More!) in 10 Bite-Sized Steps
How to Raise $1 Million (or More!) in 10 Bite-Sized Steps
“Step by step one goes very far,” says the proverb. That aptly sums up Andrea Kihlstedt’s goal in her new book, How to Raise $1 Million (or More!) in 10 Bite-Sized Steps. If you’ve shied away from a...
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Price: $24.95


How to Write Fundraising Materials that Raise More Money
How to Write Fundraising Materials that Raise More Money
As journalist Gene Fowler put it, "Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead." Certainly, many of us in fundraising feel that...
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Price: $24.95


How to Write Successful Fundraising Appeals, 3rd Edition
How to Write Successful Fundraising Appeals, 3rd Edition
Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More...Now in a completely revised third edition, this classic book shows how to create...
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Price: $45.00


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