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Art & Science of Multichannel Fundraising
Direct Marketing IQ
In "The Art & Science of Multichannel Fundraising" from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- it's specifically created (and priced) for nonprofits.
Available as a PDF.Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of...
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Ask Without Fear!
Author: Marc A. Pitman
Marc Pitman has distilled his years of successful fundraising, conducting capital campaigns, and coaching nonprofit executives around the country into this fun, practical, easy-to-read...
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Asking
Author: Jerold Panas
Short of a medical prescription, Asking is the next best thing for emboldening you, your board members and volunteers to ask with skill, finesse … and powerful results.Jerold Panas, who as a staff...
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Better Letter
Author: Roscoe Barnes III
The Better Letter: Essential Tips for Effective Fundraising Copy is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising.
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Hot Appeals or Burnt Offerings
The least surprising statement you’ll read in this book: This is the twenty-first century. This is a deep-into-21st century book, attacking the deep-into-21st century not-for-profit climate.
You may or may not agree with the assertion that all fundraising is competitive with other fundraising, but consider: The local library competes with the local symphony orchestra … which competes...
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In The Trenches
Author: Tom Hurley
This book is a series of short essays culled from Tom Hurley's column in FundRaising Success' magazine, with thoughts and tips to help your next donor effort.
If you love to read letters from donors, take inbound phone pledges, and get caught up in the interaction between your organization and the donors who share your passion, then you're a...
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Monthly Giving: The Sleeping Giant
Author: Erica Waasdorp
Monthly Giving: The Sleeping Giant is aimed at fundraisers of all levels and non-profit organizations, small and large. It is filled with many practical examples aimed at starting and growing a...
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Nonprofit Social Media
Author: Marc A. Pitman
Rather than diving into Facebook, Google+, Twitter, and LinkedIn, Nonprofit Social Media starts with your nonprofit. Pitman walks you through the how and why of social media. He gives you tips and...
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Open Me Now
Author: Herschell Gordon Lewis
Still need convincing that the old saying "You don't get a second chance to make a first impression" is still true? The evidence is as near as your mailbox. Every year, more than half a billion...
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