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Multichannel fundraising, direct mail, donor acquisition, donor retention, capital campaigns, and more: Explore the best books and resources for nonprofit marketing.
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11 Questions Every Donor Asks and the Answers All Donors Crave
11 Questions Every Donor Asks and the Answers All Donors Crave
Years from now don’t be surprised if The 11 Questions Every Donor Asks and the Answers All Donors Crave (Revised edition) is singled out as a watershed book in the field of fundraising.People...
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Price: $24.95


Cover image for Art & Science of Multichannel Fundraising by DirectMarketingIQ
Art & Science of Multichannel Fundraising
In "The Art & Science of Multichannel Fundraising" from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- it's specifically created (and priced) for nonprofits. Available as a PDF.Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of...
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Price: $79.00


Asking
Asking
Short of a medical prescription, Asking is the next best thing for emboldening you, your board members and volunteers to ask with skill, finesse … and powerful results.Jerold Panas, who as a staff...
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Price: $24.95


Cover image for Better Letter by Roscoe Barnes III
Better Letter
The Better Letter: Essential Tips for Effective Fundraising Copy is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising.
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Price: $24.95


Cross-Channel Fundraising Tips and Trends cross channel fundraising tips and trends, cross channel fundraising, multichannel fundraising, fundraising marketing, direct mail fundraising, fundraising direct mail, fundraising email, email response rates.  fundraising premiums, fundraising freemiums, online fundraising
Cross-Channel Fundraising Tips and Trends
According to the recent “Annual Report on Philanthropy for the Year 2011” by Giving USA 2012, individual donations increased by 4 percent in 2011 (as compared to 2010) to $217.79 billion in...
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Price: $67.00


Fundraisers Guide to Irresistible Communications
Fundraiser's Guide to Irresistible Communications
The Fundraiser's Guide to Irresistible Communications: Real-World Field-Tested Strategies for Raising More MoneyHere it is: a book that reveals what really works in fundraising. ...
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Price: $24.95


Fundraising and the Next Generation: Tools for Engaging the Next Generation of Philanthropists, + Website
Fundraising and the Next Generation: Tools for Engaging the Next Generation of Philanthropists, + Website
Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all agesFundraising and the Next Generation brings readers up to date on cases, research,...
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Price: $49.95


Fundraising Habits of Supremely Successful Boards
Fundraising Habits of Supremely Successful Boards
“A large part of virtue consists in good habits,” said William Paley. In his book, The Fundraising Habits of Supremely Successful Boards, Jerold Panas would rephrase that a tad: A large part of an...
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Price: $24.95


Fundraising Realities Every Board Member Must Face
Fundraising Realities Every Board Member Must Face
From the first page, you and your board will be hooked on this one-hour-to-read book. The warmth, the encouragement, the perfectly tuned examples, the occasional humor – it’s an inviting package...
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Price: $24.95


How to Connect with Donors and Double the Money You Raise
How to Connect with Donors and Double the Money You Raise
Reality check. Can you, as the title of this new book by Thomas Wolf says, really double the money you raise? That depends. If you’re already raising a sizable sum, then, yes, you might well double...
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Price: $24.95


How to Raise $1 Million (or More!) in 10 Bite-Sized Steps
How to Raise $1 Million (or More!) in 10 Bite-Sized Steps
“Step by step one goes very far,” says the proverb. That aptly sums up Andrea Kihlstedt’s goal in her new book, How to Raise $1 Million (or More!) in 10 Bite-Sized Steps. If you’ve shied away from a...
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Price: $24.95


How to Turn Your Words into Money
How to Turn Your Words into Money
Are you ready to write your most effective fundraising message ever? One that touches donors’ hearts, connects with their passions, and inspires them to give? Here’s the book to help you do...
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Price: $24.95


How to Write Fundraising Materials that Raise More Money
How to Write Fundraising Materials that Raise More Money
As journalist Gene Fowler put it, "Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead." Certainly, many of us in fundraising feel that...
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Price: $24.95


Cover image for In The Trenches by Tom Hurley
In The Trenches
This book is a series of short essays culled from Tom Hurley's column in FundRaising Success' magazine, with thoughts and tips to help your next donor effort. If you love to read letters from donors, take inbound phone pledges, and get caught up in the interaction between your organization and the donors who share your passion, then you're a...
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Price: $24.95


Making a Case Your Donors Will Love
Making a Case Your Donors Will Love
On one level, the book is a “how-to” guide. You learn to present your cause in its most irresistible light. You become confident fielding the questions your donors will ask. You discover deft ways...
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Price: $24.95


Making Money with Donor Newsletters: The How-to Guide to Extraordinary Results
Making Money with Donor Newsletters: The How-to Guide to Extraordinary Results
From the Foreword by Roger Craver:Making Money with Donor Newsletters rediscovers and reveals how, what, and why a 3000 year-old technology – words and pictures on paper -- can unlock a...
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Price: $24.95


Retention Fundraising
Retention Fundraising
For three years, pioneering fundraiser Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K.His singular aim was to uncover why donors quit an organization and what can be...
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Price: $24.95


Seeing through a Donors Eyes
Seeing through a Donor's Eyes
"Why should I give you my hard-earned money?"Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for...
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Price: $24.95


Social Change Anytime Everywhere
Social Change Anytime Everywhere
Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community will help answer the questions: “Email...
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Price: $34.95


The Fundraisers Measuring Stick
The Fundraiser's Measuring Stick
Jerold Panas, in his decades of consulting work, has observed thousands of these great fundraisers up close – staff, board members, and volunteers. To put you on the fast track to becoming an even better fundraiser than you are, Panas examines each of these key attributes in The Fundraiser’s Measuring Stick Highly effective fundraisers share striking similarities – in their attitude, in the way they approach their work, and in the strategies they use to inspire and motivate donors to give stretch...
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Price: $24.95


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