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Publishing

A collection of books containing profitable publishing strategies that cover the gamut of the publishing industry including unparalleled analysis on paper, printing, and management.
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100 Things Every Designer Needs to Know About People
100 Things Every Designer Needs to Know About People
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like...
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Price: $34.99


App Empire: Make Money, Have a Life, and Let Technology Work for You
App Empire: Make Money, Have a Life, and Let Technology Work for You
A guide to building wealth by designing, creating, and marketing a successful app across any platformChad Mureta has made millions starting and running his own successful app business, and now he...
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Price: $24.95


Burning the Page
Burning the Page
In Burning the Page, digital pioneer Jason Merkoski charts the ebook revolution’s striking impact on the ways in which we create, discover, and share ideas. From the sleek halls of Silicon...
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Price: $14.99


Content Rules
Content Rules
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers, yet a survey of more than 1,000 businesses in late...
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Price: $19.95


Crowdstorm: The Future of Innovation, Ideas, and Problem Solving
Crowdstorm: The Future of Innovation, Ideas, and Problem Solving
A practical guide to tapping into the abundant ideas and talent outside your organization  Successful organizations are constantly searching for new ideas.  Historically,...
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Price: $27.95


Digital Disruption
Digital Disruption
The barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you ready?You always knew digital was going to change things, but you didn’t realize how close to home...
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Price: $24.95


Cover Image for Get Content. Get Customers by Joe Pulizzi and Newt Barrett
Get Content. Get Customers.
Get Content. Get Customers. brilliantly manages the feat of combining the theory of engaging customers through content marketing along with alarmingly simple and practical approaches to doing it. As we rapidly enter the Post-Advertising Age, marketers are scrambling to find new ways to engage their brands with customers, amid the growing realization that the old ways are dead. If intrusion...
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Price: $24.95


Cover Image for How to Make Real Money Selling Books by Brian Jud
How to Make Real Money Selling Books
This comprehensive work provides everything a book publisher needs to know about taking advantage of marketing opportunities beyond the bookstore. This comprehensive work provides everything a book publisher needs to know about taking advantage of marketing opportunities beyond the bookstore. It opens your eyes to a wealth of solid, often...
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Price: $24.95


How to Write and Sell Simple Information for Fun and Profit
How to Write and Sell Simple Information for Fun and Profit
How-to writing is the easiest and most lucrative field an aspiring writer can enter—and copywriting legend Bob Bly is sharing his secrets to how anyone can become a successful how-to writer.How to...
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Price: $15.95


How: Why How We Do Anything Means Everything, Expanded Edition
How: Why How We Do Anything Means Everything, Expanded Edition
The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We...
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Price: $27.95


International Libel and Privacy Handbook, 3rd Edition
International Libel and Privacy Handbook, 3rd Edition
An indispensable survival guide for anyone in the media industry and the lawyers who serve themEspecially now, in an age of instant global access through digital media, it is vitally important that...
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Price: $75.00


Likeable Social Media
Likeable Social Media
A friend’s recommendation is far more powerful than any advertisement today. It seems that everyone is connected 24 hours a day, seven days a week to Facebook, Twitter, Pinterest, and many other...
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Price: $28.00


Metadata Handbook
Metadata Handbook
The first comprehensive reference to publisher metadata, The Metadata Handbook includes a glossary of more than 150 industry and technical terms, a bibliography providing access to metadata...
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Price: $125.00


Metadata Handbook [PDF Format]
Metadata Handbook [PDF Format]
The first comprehensive reference to publisher metadata, The Metadata Handbook includes a glossary of more than 150 industry and technical terms, a bibliography providing access to metadata...
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Price: $95.00


Play at Work: How Games Inspire Breakthrough Thinking
Play at Work: How Games Inspire Breakthrough Thinking
A fascinating look at how games can help us learn, create, and innovateOnce thought to be nothing more than diversions for children and nerds, games have become an integral part of everyday life....
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Price: $26.95


Publishing E-Books For Dummies
Publishing E-Books For Dummies
Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of...
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Price: $24.99


Cover Image for Publishing for Profit by Thomas Woll
Publishing for Profit
Publishing is a rapidly changing business, and this comprehensive reference is right in step — covering operations, finances, and personnel management as well as product development, production, and marketing. Publishing is a rapidly changing business, and this comprehensive reference is right in step — covering operations, finances, and personnel management as well as product development, production, and...
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Price: $24.95


Socialnomics
Socialnomics
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its powerSocialnomics is an essential book for anyone who wants to...
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Price: $19.95


Startup Playbook
Startup Playbook
According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup...
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Price: $29.99


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