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A collection of books containing profitable publishing strategies that cover the gamut of the publishing industry including unparalleled analysis on paper, printing, and management.
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Products 1-13 of 13
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Content Rules
Authors: Ann Handley and C.C. Chapman
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers, yet a survey of more than 1,000 businesses in late...
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Get Content. Get Customers.
Authors: Joe Pulizzi and Newt Barrett
Get Content. Get Customers. brilliantly manages the feat of combining the theory of engaging customers through content marketing along with alarmingly simple and practical approaches to doing it.
As we rapidly enter the Post-Advertising Age, marketers are scrambling to find new ways to engage their brands with customers, amid the growing realization that the old ways are dead. If intrusion...
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How to Make Real Money Selling Books
Author: Brian Jud
This comprehensive work provides everything a book publisher needs to know about taking advantage of marketing opportunities beyond the bookstore.
This comprehensive work provides everything a book publisher needs to know about taking advantage of marketing opportunities beyond the bookstore. It opens your eyes to a wealth of solid, often...
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Publishing E-Books For Dummies
Author: Ali Luke
Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of...
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Publishing for Profit
Author: Thomas Woll
Publishing is a rapidly changing business, and this comprehensive reference is right in step — covering operations, finances, and personnel management as well as product development, production, and marketing.
Publishing is a rapidly changing business, and this comprehensive reference is right in step — covering operations, finances, and personnel management as well as product development, production, and...
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Socialnomics
Author: Erik Qualman
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its powerSocialnomics is an essential book for anyone who wants to...
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Start Your Own Home Business After 50
Author: Robert W. Bly
Legendary business consultant and serial entrepreneur Robert W. Bly shows you how to leverage your skills and experience to achieve the income you’ve always wanted, be your own boss, and survive and...
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