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Copywriting

Books covering all aspects of modern copywriting delivered by the industry’s real thought leaders. Find the best copywriting resources for writing sales letters, ad copy, direct mail copy, plus copywriting for the web.  
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Cover image for Architecture of Persuasion by Michael Masterson
Architecture of Persuasion
The Architecture of Persuasion will provide you an understanding of Michael Masterson's most important secrets on writing well-constructed sales letters.
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Price: $24.95


Cover image for Better Letter by Roscoe Barnes III
Better Letter
The Better Letter: Essential Tips for Effective Fundraising Copy is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising.
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Price: $24.95


Cover Image for Bill Jayme Collection: Master of Direct Mail Marketing by Bill Jayme
Bill Jayme Collection: Master of Direct Mail Marketing
The Bill Jayme Collection: Master of Direct Mail Marketing is the first and only comprehensive collection of the greatest DM control packages ever written by the late Bill Jayme — dubbed "the magazine industry's master solicitor" by The New York Times Magazine. The Bill Jayme Collection: Master of Direct Mail Marketing is the first and only comprehensive collection of the greatest DM control packages ever written by the late Bill Jayme — dubbed "the...
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Price: $395.00


Cover image for Breakthrough Advertising by Gene Schwartz
Breakthrough Advertising
The late Gene Schwartz used to marvel that people came to him regularly to say they directly credited Breakthrough Advertising with their making millions of dollars. That's when Gene realized his book was about much more than just "advertising." It's about a way to develop an entirely new market for a new or an old product. Within the pages of Breakthrough Advertising, author and copywriting genius Gene Schwartz shares his secrets on ... Putting drama in your copy Reviving a dead product Turning ordinary headlines into...
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Price: $95.00


Cover image for Copy Logic by Michael Masterson and Mike Palmer
Copy Logic
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism), written by Michael Masterson and Mike Palmer, will help you write strong, well-balanced copy every single time. Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism), written by Michael Masterson and Mike Palmer, will help you write strong, well-balanced copy every single time. You...
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Price: $24.95


Copywriting for Boosting Direct Mail Response  copywriting for boosting direct mail response, copywritng, copywriting direct mail, direct mail copywrinting, direct mail response rates, increase direct mail response rates, sales letters, copywriting for sales letters, copy drivers, copywriting order forms, conversion copywriting
Copywriting for Boosting Direct Mail Response
Wielded properly, this creative piece of the tool box can significantly improve response. We at Direct Marketing IQ went to the top copywriters in the world, and asked for their very latest best...
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Price: $37.00


Cross-Channel Copywriting Handbook
Cross-Channel Copywriting Handbook
All channels of copywriting deserve attention, so whether you are writing direct mail, email, e-newsletters, web landing pages, or a blog, you need the best principles and practices to guide you....
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Price: $37.00


Great Leads: The Six Easiest Ways to Start Any Sales Message
Great Leads: The Six Easiest Ways to Start Any Sales Message
Entertainingly written and packed with concrete, real copywriting examples, this guide to successful copywriting will radically change the way you write all types of promotions. Michael Masterson and John Forde’s sure-to-be-a-DM-classic book, Great Leads: The Six Easiest Ways to Start Any Sales Message is now available through the AWAI catalog. This book will revolutionize...
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Price: $30.00


How to Create Irresistable Offers: The Easiest Way on Earth to Make Your Marketing Generate More Leads, Offers, and Sales
How to Create Irresistible Offers
The easiest way on Earth to make your marketing generate more leads, orders, and sales You already know that an offer can make or break your copy. Now Bob ensures your offers “make it” … every time. By the time you’ve read the book, you’ll know exactly how to craft strong offers that...
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Price: $24.95


How to Write and Sell Simple Information for Fun and Profit
How to Write and Sell Simple Information for Fun and Profit
How-to writing is the easiest and most lucrative field an aspiring writer can enter—and copywriting legend Bob Bly is sharing his secrets to how anyone can become a successful how-to writer.How to...
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Price: $15.95


Cover image for Method Marketing: How to make a fortune by getting inside the heads of your customers by Denny Hatch
Method Marketing: How to make a fortune by getting inside the heads of your customers
In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who thought how they thought, felt what they felt — and pounded home the seven key emotional drivers that change human behavior: flattery, fear, greed, anger, guilt, exclusivity and salvation. In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who...
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Price: $19.95


On the Art of Writing Copy on the art of writing copy, copywriting, copywriter, internet copywriting, direct mail copywriting, ad copywriting, advertising copy, writing copy, writing ad copy, web copy, writing web copy, sales letters, copywriting for sales letters, resources for copywriter, copywriting strategies
On the Art of Writing Copy
What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE — Everything You Need to Write More Powerful, More Profitable Copy. It’s the MasterWork by the World’s Master Copywriter. If you have any interest in the power of the written word…or any control over what those words are supposed to accomplish…you’re about to choose the right book. Updated throughout, including a new chapter on "How to Write Copy for Social Media". What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE—Everything You Need to Write More Powerful, More...
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Price: $39.95


Open Me Now
Open Me Now
Still need convincing that the old saying "You don't get a second chance to make a first impression" is still true? The evidence is as near as your mailbox. Every year, more than half a billion...
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Price: $21.95


Cover image for Secrets of Emotional, Hot-Button COPYWRITING by Denny Hatch
Secrets of Emotional, Hot-Button COPYWRITING
Here's how to write copy. Not just any copy, but great copy. Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or 3) send for more information. "You've heard of the Seven Deadly Sins ...now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our "hungry...
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Price: $89.00


Web Words That Work: Writing Online Copy That Sells
Web Words That Work: Writing Online Copy That Sells
You have to put together a website. Or it's time to post to your blog or social media account. Or there's an online press release to write. Or you have to write your next Google AdWords ad. In other...
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Price: $24.99


Write Everything Right!
Write Everything Right!
Whether creating a letter, memo, e-mail, special report, proposal, press release, advertisement, or a full-blown book, you, too, are selling. You are selling the reader on continuing on to the next...
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Price: $29.95


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