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Copywriting

Books covering all aspects of modern copywriting delivered by the industry’s real thought leaders. Find the best copywriting resources for writing sales letters, ad copy, direct mail copy, plus copywriting for the web.  
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Cover image for Better Letter by Roscoe Barnes III
Better Letter
The Better Letter: Essential Tips for Effective Fundraising Copy is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising.
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Price: $24.95


Copywriting for Boosting Direct Mail Response  copywriting for boosting direct mail response, copywritng, copywriting direct mail, direct mail copywrinting, direct mail response rates, increase direct mail response rates, sales letters, copywriting for sales letters, copy drivers, copywriting order forms, conversion copywriting
Copywriting for Boosting Direct Mail Response
Wielded properly, this creative piece of the tool box can significantly improve response. We at Direct Marketing IQ went to the top copywriters in the world, and asked for their very latest best...
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Price: $37.00


Cross-Channel Copywriting Handbook
Cross-Channel Copywriting Handbook
All channels of copywriting deserve attention, so whether you are writing direct mail, email, e-newsletters, web landing pages, or a blog, you need the best principles and practices to guide you....
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Price: $37.00


How to Write and Sell Simple Information for Fun and Profit
How to Write and Sell Simple Information for Fun and Profit
How-to writing is the easiest and most lucrative field an aspiring writer can enter—and copywriting legend Bob Bly is sharing his secrets to how anyone can become a successful how-to writer.How to...
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Price: $15.95


Cover image for Method Marketing: How to make a fortune by getting inside the heads of your customers by Denny Hatch
Method Marketing: How to make a fortune by getting inside the heads of your customers
In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who thought how they thought, felt what they felt — and pounded home the seven key emotional drivers that change human behavior: flattery, fear, greed, anger, guilt, exclusivity and salvation. In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who...
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Price: $19.95


Cover image for Secrets of Emotional, Hot-Button COPYWRITING by Denny Hatch
Secrets of Emotional, Hot-Button COPYWRITING
Here's how to write copy. Not just any copy, but great copy. Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or 3) send for more information. "You've heard of the Seven Deadly Sins ...now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our "hungry...
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Price: $89.00


Web Words That Work: Writing Online Copy That Sells
Web Words That Work: Writing Online Copy That Sells
You have to put together a website. Or it's time to post to your blog or social media account. Or there's an online press release to write. Or you have to write your next Google AdWords ad. In other...
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Price: $24.99


Write Everything Right!
Write Everything Right!
Whether creating a letter, memo, e-mail, special report, proposal, press release, advertisement, or a full-blown book, you, too, are selling. You are selling the reader on continuing on to the next...
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Price: $29.95


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