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Books covering all aspects of modern copywriting delivered by the industry’s real thought leaders. Find the best copywriting resources for writing sales letters, ad copy, direct mail copy, plus copywriting for the web.
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Showing 1-10 of 10
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Author: Roscoe Barnes III
Better Letter
The Better Letter: Essential Tips for Effective Fundraising Copy is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising.
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Bill Jayme Collection: Master of Direct Mail Marketing
The Bill Jayme Collection: Master of Direct Mail Marketing is the first and only comprehensive collection of the greatest DM control packages ever written by the late Bill Jayme — dubbed "the magazine industry's master solicitor" by The New York Times Magazine.
The Bill Jayme Collection: Master of Direct Mail Marketing is the first and only comprehensive collection of the greatest DM control packages ever written by the late Bill Jayme — dubbed "the...
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Author: Gene Schwartz
Breakthrough Advertising
The late Gene Schwartz used to marvel that people came to him regularly to say they directly credited Breakthrough Advertising with their making millions of dollars. That's when Gene realized his book was about much more than just "advertising." It's about a way to develop an entirely new market for a new or an old product.
Within the pages of Breakthrough Advertising, author and copywriting genius Gene Schwartz shares his secrets on ...
Putting drama in your copy
Reviving a dead product
Turning ordinary...
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Authors: Michael Masterson and Mike Palmer
Copy Logic
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism), written by Michael Masterson and Mike Palmer, will help you write strong, well-balanced copy every single time.
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism), written by Michael Masterson and Mike Palmer, will help you write strong, well-balanced copy every single time. Inside...
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Author: Robert W. Bly
How to Create Irresistible Offers
The easiest way on Earth to make your marketing generate more leads, orders, and sales
You already know that an offer can make or break your copy. Now Bob ensures your offers “make it” … every time. By the time you’ve read the book, you’ll know exactly how to craft strong offers that...
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Author: Denny Hatch
Method Marketing: How to make a fortune by getting inside the heads of your customers
In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who thought how they thought, felt what they felt — and pounded home the seven key emotional drivers that change human behavior: flattery, fear, greed, anger, guilt, exclusivity and salvation.
In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who...
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Author: Denny Hatch
Secrets of Emotional, Hot-Button COPYWRITING
Here's how to write copy. Not just any copy, but great copy. Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or 3) send for more information.
"You've heard of the Seven Deadly Sins ...now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our "hungry...
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Author: Lee Marc Stein
Street Smart Direct Marketing
Street Smart Direct Marketing is a distillation of Lee Marc Stein's 40 years of experience in corporate direct marketing management positions, offering advice on direct marketing management, branding, financial aspects, lists and media, and improving lifetime value, among other topics.
Street Smart Direct Marketing features a Foreword by Denny Hatch, who writes: "I have known Lee Marc Stein for 30 years. ... Over the years, Lee has had a slew of clients and marketed a ton of...
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