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Market Research

Marketing statistics, trends, and reports all about the state of the direct marketing industry — you’ll find in-depth analysis on response rates, marketing ROI and sales, directories and much more!
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Cover Image for Business-to-Business Marketing Research by Martin P Block and Tamara S Block
Authors: Martin P. Block & Tamara S. Block Business-to-Business Marketing Research
Good, reliable market information, based on good, reliable marketing research, is more important than ever to businesses of every size and description. But nowhere is it more critical than in the business-to-business marketplace. Business-to-business marketing research is not merely an extension of consumer-based marketing research. Buying situations are very involved and complex and rarely involve an impulse purchase. In...
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    Price: $69.95

    Cover image for Directory of Major Mailers by DirectMarketingIQ
    Direct Marketing IQ Directory of Major Mailers
    2012 edition of the Directory of Major Mailers is your insider’s guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success. Claim your share today! The Directory of Major Mailers … Information that guarantees success! Whether you’re a supplier of direct mail services looking for clients or a direct mail marketer looking for promotional ideas,...
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      Price: $299.00

      Cover image for DMA 2010 Response Rate Report by Direct Marketing Association
      Direct Marketing Association (DMA) DMA 2010 Response Rate Report
      Knowing what performance to expect from your campaigns has never been harder – or more important. This seventh addition of one DMA’s best-sellers answers crucial questions about performance. Available as a PDF.Knowing what performance to expect from your campaigns has never been harder — or more important. This seventh edition of one of the DMA's best-sellers answers crucial questions...
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        Retail: $470.00
        Price: $399.00

        Cover image for DMA 2011 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks by Direct Marketing Association
        Direct Marketing Association (DMA) DMA 2011 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks
        The 2011 Edition offers a concise overview of key direct marketing stats and facts from nearly 50 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need. Available as a PDF.The 2011 Edition offers a concise overview of key direct marketing stats and facts from nearly 50 leading research sources. Whether you are looking for basic benchmark information...
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          Retail: $470.00
          Price: $399.00

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