Market Research

Marketing statistics, trends, and reports all about the state of the direct marketing industry — you’ll find in-depth analysis on response rates, marketing ROI and sales, directories and much more!

Featured Items:

DMA 2011 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks

Price: $399.00

Retail Trends Revealed

Price: $47.00

Products 1-6 of 6

Sort By:

View:

12th Annual Merchant Survey Report
This report is a comprehensive reference source for strategy, merchandising, and marketing trends online and across channels. A compilation of responses and commentary from 147 senior executives...
[more info...]

Price: $595.00

15th Annual Mystery Shopping Study Summary Report
In conjunction with their 15th Annual Mystery Shopping Study conducted in 4Q12 the e-tailinggroup has released their Customer Experience Index results.""Execution is core to delivering strong...
[more info...]

Price: $395.00

Cover Image for Business-to-Business Marketing Research by Martin P Block and Tamara S Block

Business-to-Business Marketing Research
Good, reliable market information, based on good, reliable marketing research, is more important than ever to businesses of every size and description. But nowhere is it more critical than in the business-to-business marketplace. Business-to-business marketing research is not merely an extension of consumer-based marketing research. Buying situations are very involved and complex and rarely involve an impulse purchase....
[more info...]

Price: $69.95

Cover image for DMA 2010 Response Rate Report by Direct Marketing Association

DMA 2010 Response Rate Report
Knowing what performance to expect from your campaigns has never been harder – or more important. This seventh addition of one DMA’s best-sellers answers crucial questions about performance. Available as a PDFKnowing what performance to expect from your campaigns has never been harder — or more important. This seventh edition of one of the DMA's best-sellers answers crucial questions...
[more info...]

Price: $399.00

DMA 2011 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks
The 2011 Edition offers a concise overview of key direct marketing stats and facts from nearly 50 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need. Available as a PDF.The 2011 Edition offers a concise overview of key direct marketing stats and facts from nearly 50 leading research sources. Whether you are looking for basic benchmark information...
[more info...]

Price: $399.00

Retail Trends Revealed
No industry was hit harder by the economic knuckle sandwich than retailers and merchandisers, but after some rough going, things have been looking up. Of course, in order to keep sales and ROI...
[more info...]

Price: $47.00

Sort By:

View: