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Market Research

Marketing statistics, trends, and reports all about the state of the direct marketing industry — you’ll find in-depth analysis on response rates, marketing ROI and sales, directories and much more!
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12th Annual Merchant Survey Report
12th Annual Merchant Survey Report
This report is a comprehensive reference source for strategy, merchandising, and marketing trends online and across channels. A compilation of responses and commentary from 147 senior executives...
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Price: $595.00


15th Annual Mystery Shopping Study Summary Report
15th Annual Mystery Shopping Study Summary Report
In conjunction with their 15th Annual Mystery Shopping Study conducted in 4Q12 the e-tailinggroup has released their Customer Experience Index results.""Execution is core to delivering strong...
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Price: $395.00


Cover Image for Business-to-Business Marketing Research by Martin P Block and Tamara S Block
Business-to-Business Marketing Research
Good, reliable market information, based on good, reliable marketing research, is more important than ever to businesses of every size and description. But nowhere is it more critical than in the business-to-business marketplace. Business-to-business marketing research is not merely an extension of consumer-based marketing research. Buying situations are very involved and complex and rarely involve an impulse purchase....
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Price: $69.95


Cover image for DMA 2010 Response Rate Report by Direct Marketing Association
DMA 2010 Response Rate Report
Knowing what performance to expect from your campaigns has never been harder – or more important. This seventh addition of one DMA’s best-sellers answers crucial questions about performance. Available as a PDFKnowing what performance to expect from your campaigns has never been harder — or more important. This seventh edition of one of the DMA's best-sellers answers crucial questions...
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Price: $399.00


Cover image for DMA 2011 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks by Direct Marketing Association
DMA 2011 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks
The 2011 Edition offers a concise overview of key direct marketing stats and facts from nearly 50 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need. Available as a PDF.The 2011 Edition offers a concise overview of key direct marketing stats and facts from nearly 50 leading research sources. Whether you are looking for basic benchmark information...
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Price: $399.00


Retail Trends Revealed retail trends, retail marketing trends, cross channel marketing, cross channel retail, cross channel retail marketing, retail marketing case studies, resources for cross channel retailers, direct mail, retail packaging, seasonality trends, offer types, email marketing for retail
Retail Trends Revealed
No industry was hit harder by the economic knuckle sandwich than retailers and merchandisers, but after some rough going, things have been looking up. Of course, in order to keep sales and ROI...
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Price: $47.00


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