Database/CRM

Stay up-to-date on every must-know issue in database marketing and CRM. These books cover the ins and outs of privacy issues, opt-in/opt-out practices, data hygiene, loyalty marketing, analytics and more!

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Accountable Marketing: The Economics of Data-Driven Marketing

Price: $59.95

Business of Database Marketing

Price: $49.95

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Accountable Marketing: The Economics of Data-Driven Marketing
Marketers and their senior-level managements have been looking for new rules and measurements to use in the new world of measurable performance. Accountable Marketing is the new rulebook for that new world. The search for greater efficiency and the elimination of waste have been the two eternal targets of corporate management. But despite such new ideas as Customer Relationship Management, marketing...
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Price: $59.95

Analysis Without Paralysis
Fully Updated: More techniques, New examples!The Practical, Easy-to-Use Guide to Strategic and Business Analysis for Every Decision-MakerMore and more decision-makers are recognizing the immense...
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Price: $34.99

Business of Database Marketing
The Business of Database Marketing covers all the bases for the typical business reader. Does the business world really need another book about database marketing? Hasn't pretty much everything that needs to be said about the subject already been written? Well, no. Dozens of books have...
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Price: $49.95

Digital Marketing Analytics
Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s...
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Price: $39.99

Cover image for Direct Marketing Quantified: The Knowledge is in the Numbers by Gary Hennerberg

Direct Marketing Quantified: The Knowledge is in the Numbers
Energize your knowledge of direct marketing quantification and take your business to a new level of profitability and success. Gary Hennerberg has developed the formulas, analyses and models revealed in this book from over 25 years of experience working with blue-chip direct marketing companies. Energize your knowledge of direct marketing quantification and take your business to a new level of profitability and success. Gary Hennerberg has developed the formulas, analyses and models...
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Price: $195.00

Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data
As businesses recognize the immense potential of analytics, they are increasingly treating it as an enterprise resource and an enterprise priority. Now, the world’s leading researchers on...
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Price: $44.99

Cover image for Secrets of Direct Marketing Arithmetic (2nd Edition) by Direct Marketing IQ

Secrets of Direct Marketing Arithmetic (2nd Edition)
The analytics experts who wrote the articles contained in this guide don’t want you to be daunted by terms like regression, multivariate and neural networks. Rather, they’ve taken the key concepts of marketing analysis and plotted them out as the business processes you use every day: sales costs, fulfillment costs, package costs, average initial order, etc. Available as a PDFAs explosive as the digital revolution has been, another equally important shake-up moved quickly throughout the marketing world these past couple years. You can call this focus...
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Price: $24.95

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