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Database/CRM

Stay up-to-date on every must-know issue in database marketing and CRM. These books cover the ins and outs of privacy issues, opt-in/opt-out practices, data hygiene, loyalty marketing, analytics and more!
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Cover image for Accountable Marketing: The Economics of Data-Driven Marketing by Peter J Rosenwald
Author: Peter J. Rosenwald Accountable Marketing: The Economics of Data-Driven Marketing
Marketers and their senior-level managements have been looking for new rules and measurements to use in the new world of measurable performance. Accountable Marketing is the new rulebook for that new world. The search for greater efficiency and the elimination of waste have been the two eternal targets of corporate management. But despite such new ideas as Customer Relationship Management, marketing...
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    Price: $59.95

    Cover image for Business of Database Marketing by Richard N. Tooker
    Author: Richard N. Tooker Business of Database Marketing
    The Business of Database Marketing covers all the bases for the typical business reader. Does the business world really need another book about database marketing? Hasn't pretty much everything that needs to be said about the subject already been written? Well, no. Dozens of books have...
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      Price: $49.95

      Cover image for Direct Marketing Quantified: The Knowledge is in the Numbers by Gary Hennerberg
      Author: Gary Hennerberg Direct Marketing Quantified: The Knowledge is in the Numbers
      Energize your knowledge of direct marketing quantification and take your business to a new level of profitability and success. Gary Hennerberg has developed the formulas, analyses and models revealed in this book from over 25 years of experience working with blue-chip direct marketing companies. Energize your knowledge of direct marketing quantification and take your business to a new level of profitability and success. Gary Hennerberg has developed the formulas, analyses and models...
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        Price: $195.00

        Cover image for Secrets of Direct Marketing Arithmetic (2nd Edition) by DirectMarketingIQ
        Direct Marketing IQ Secrets of Direct Marketing Arithmetic (2nd Edition)
        The analytics experts who wrote the articles contained in this guide don’t want you to be daunted by terms like regression, multivariate and neural networks. Rather, they’ve taken the key concepts of marketing analysis and plotted them out as the business processes you use every day: sales costs, fulfillment costs, package costs, average initial order, etc. Available as PDF.As explosive as the digital revolution has been, another equally important shake-up moved quickly throughout the marketing world these past couple years. You can call this focus...
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          Price: $24.95

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