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Resources dedicated to bolstering your direct marketing know-how. Find the best case studies and how-to guides on branding and branding metrics, integrated marketing strategies, direct marketing testing and more!
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Market Segmentation

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Marketing in the Round

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Cover image for PURLs for Profit by DirectMarketingIQ

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100 Things Every Designer Needs to Know About People
100 Things Every Designer Needs to Know About People
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like...
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Price: $34.99


166 Proven Marketing Strategies for Retail Success
166 Proven Marketing Strategies for Retail Success
Today’s retail shoppers are more sophisticated in how they buy than ever before, as their shopping is now dependent on their cross-channel activity. This report discusses in great detail all the...
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Price: $37.00


60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation...
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Price: $30.00


Big Data Analytics: Turning Big Data into Big Money
Big Data Analytics: Turning Big Data into Big Money
Unique insights to implement big data analytics and reap big returns to your bottom lineFocusing on the business and financial value of big data analytics, respected technology journalist Frank J....
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Price: $49.95


Cover image for BrandAbout by Andrea Syverson
BrandAbout
BrandAbout is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services. BrandAbout is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services. With 10 practical lessons based on more than 25 years of hands-on,...
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Price: $34.95


Cover image for Business of Database Marketing by Richard N. Tooker
Business of Database Marketing
The Business of Database Marketing covers all the bases for the typical business reader. Does the business world really need another book about database marketing? Hasn't pretty much everything that needs to be said about the subject already been written? Well, no. Dozens of books have...
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Price: $49.95


Cover image for Career-Changing Takeaways by Denny Hatch
Career-Changing Takeaways
Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life "Denny Hatch’s latest, Career Changing Takeaways, is an...
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Price: $27.95


Contemporary Direct and Interactive Marketing contemporary direct and interactive marketing, direct marketing, direct response marketing, direct response business, one to one interaction, new media marketing, social media marketing
Contemporary Direct and Interactive Marketing
We cannot begin to envision what changes are ahead. But one thing is certain: traditional direct and interactive marketing principles will still apply. This edition builds on these traditional foundations, captures the new media and methods, and explores the future innovations of direct and interactive marketing. Direct marketing has always been accountable and measurable, and now with the various digital media formats and computer technology, it is more interactive and precise than ever before. This third...
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Price: $69.95


Content Marketing: Think Like a Publisher
Content Marketing: Think Like a Publisher
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to...
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Price: $24.99


Converge: Transforming Business at the Intersection of Marketing and Technology
Converge: Transforming Business at the Intersection of Marketing and Technology
The leaders of Razorfish share their strategies for merging marketing and ITTo create rich, technologically enabled experiences, enterprises need close collaboration between marketing and...
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Price: $29.95


Cover image for Cracking the QR Code by DirectMarketingIQ
Cracking the QR Code
Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign. Available as a PDF.Who's not talking about QR codes lately? Since appearing on the U.S. marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and...
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Price: $47.00


Crowdstorm: The Future of Innovation, Ideas, and Problem Solving
Crowdstorm: The Future of Innovation, Ideas, and Problem Solving
A practical guide to tapping into the abundant ideas and talent outside your organization  Successful organizations are constantly searching for new ideas.  Historically,...
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Price: $27.95


Digital & Direct Marketing Goose
Digital & Direct Marketing Goose
A successful direct marketing campaign running on digital media is every marketer's dream. And yet, in all the obsession and hype surrounding digital media, few people realize that media alone...
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Price: $19.95


Direct Marketing Doesnt Have to Make Sense, It Just Has to Make Money
Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money
"He's the smartest direct marketer I ever met. And I have met them all — from John Caples on forward."—Denny Hatch, author of Write Everything Right!Nobody has more stories — both good and bad —...
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Price: $29.95


Cover image for Direct Marketing Quantified: The Knowledge is in the Numbers by Gary Hennerberg
Direct Marketing Quantified: The Knowledge is in the Numbers
Energize your knowledge of direct marketing quantification and take your business to a new level of profitability and success. Gary Hennerberg has developed the formulas, analyses and models revealed in this book from over 25 years of experience working with blue-chip direct marketing companies. Energize your knowledge of direct marketing quantification and take your business to a new level of profitability and success. Gary Hennerberg has developed the formulas, analyses and models...
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Price: $195.00


Cover image for Drawing Attention by Stu Heinecke
Drawing Attention
Drawing Attention takes you step by step, to explain how you can unleash the incredible power of cartoons in various missions in your life, from marketing, advertising and sales promotion to job search, social media, VIP contact campaigns and more. Available as a PDF.From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns...
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Price: $14.99


Financial Services Marketing: Competitive Intelligence Report
Financial Services Marketing: Competitive Intelligence Report
Now is the time to gain a better mastery of your financial services marketing. Financial marketers projected only a 5% growth in 2012, and with those odds, something's got to give! Experts found...
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Price: $197.00


Cover Image for Get Content. Get Customers by Joe Pulizzi and Newt Barrett
Get Content. Get Customers.
Get Content. Get Customers. brilliantly manages the feat of combining the theory of engaging customers through content marketing along with alarmingly simple and practical approaches to doing it. As we rapidly enter the Post-Advertising Age, marketers are scrambling to find new ways to engage their brands with customers, amid the growing realization that the old ways are dead. If intrusion...
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Price: $24.95


IMC Handbook
IMC Handbook
Since the mid-1990s, the DePaul University Case Writers' Workshop has nurtured the development of more than 40 original cases in Integrated Marketing Communications. With professors and professional...
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Price: $49.95


Infographics: The Power of Visual Storytelling
Infographics: The Power of Visual Storytelling
...
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Price: $29.95


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