Search:

Marketing

Resources dedicated to bolstering your direct marketing know-how. Find the best case studies and how-to guides on branding and branding metrics, integrated marketing strategies, direct marketing testing and more!
Products 1-20 of 32
Sort By:
View:
< Prev Next >
100 Things Every Designer Needs to Know About People
100 Things Every Designer Needs to Know About People
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like...
[more info...]
Price: $34.99


166 Proven Marketing Strategies for Retail Success
166 Proven Marketing Strategies for Retail Success
Today’s retail shoppers are more sophisticated in how they buy than ever before, as their shopping is now dependent on their cross-channel activity. This report discusses in great detail all the...
[more info...]
Price: $37.00


60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation...
[more info...]
Price: $30.00


Big Data Analytics: Turning Big Data into Big Money
Big Data Analytics: Turning Big Data into Big Money
Unique insights to implement big data analytics and reap big returns to your bottom lineFocusing on the business and financial value of big data analytics, respected technology journalist Frank J....
[more info...]
Price: $49.95


Cover image for Career-Changing Takeaways by Denny Hatch
Career-Changing Takeaways
Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life "Denny Hatch’s latest, Career Changing Takeaways, is an...
[more info...]
Price: $27.95


Converge: Transforming Business at the Intersection of Marketing and Technology
Converge: Transforming Business at the Intersection of Marketing and Technology
The leaders of Razorfish share their strategies for merging marketing and ITTo create rich, technologically enabled experiences, enterprises need close collaboration between marketing and...
[more info...]
Price: $29.95


Cover image for Cracking the QR Code by DirectMarketingIQ
Cracking the QR Code
Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign. Available as a PDF.Who's not talking about QR codes lately? Since appearing on the U.S. marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and...
[more info...]
Price: $47.00


Crowdstorm: The Future of Innovation, Ideas, and Problem Solving
Crowdstorm: The Future of Innovation, Ideas, and Problem Solving
A practical guide to tapping into the abundant ideas and talent outside your organization  Successful organizations are constantly searching for new ideas.  Historically,...
[more info...]
Price: $27.95


Cover image for Direct Marketing Quantified: The Knowledge is in the Numbers by Gary Hennerberg
Direct Marketing Quantified: The Knowledge is in the Numbers
Energize your knowledge of direct marketing quantification and take your business to a new level of profitability and success. Gary Hennerberg has developed the formulas, analyses and models revealed in this book from over 25 years of experience working with blue-chip direct marketing companies. Energize your knowledge of direct marketing quantification and take your business to a new level of profitability and success. Gary Hennerberg has developed the formulas, analyses and models...
[more info...]
Price: $195.00


Financial Services Marketing: Competitive Intelligence Report
Financial Services Marketing: Competitive Intelligence Report
Now is the time to gain a better mastery of your financial services marketing. Financial marketers projected only a 5% growth in 2012, and with those odds, something's got to give! Experts found...
[more info...]
Price: $197.00


Cover Image for Get Content. Get Customers by Joe Pulizzi and Newt Barrett
Get Content. Get Customers.
Get Content. Get Customers. brilliantly manages the feat of combining the theory of engaging customers through content marketing along with alarmingly simple and practical approaches to doing it. As we rapidly enter the Post-Advertising Age, marketers are scrambling to find new ways to engage their brands with customers, amid the growing realization that the old ways are dead. If intrusion...
[more info...]
Price: $24.95


Infographics: The Power of Visual Storytelling
Infographics: The Power of Visual Storytelling
...
[more info...]
Price: $29.95


Making Innovation Work
Making Innovation Work
Profitable innovation doesn't just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal...
[more info...]
Price: $39.99


Market Segmentation
Market Segmentation
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at...
[more info...]
Price: $55.00


Marketing in the Round
Marketing in the Round
For years, organizations have been bedeviled with organizational silos that prevent them from conversing with customers in a coherent voice, delivering the right messages to each customer, and...
[more info...]
Price: $24.99


Mastering Mobile Marketing
Mastering Mobile Marketing
Nearly every company and organization sends direct mail and/or email (often, both), maintains a website, uses SEO (search engine optimization) and increasingly, even has a social media presence....
[more info...]
Price: $47.00


Profit or Growth?
Profit or Growth?
Growth and profitability. You need both. This book shows how to get both. It combines a complete strategic framework with start-to-finish execution techniques- all based on advanced research...
[more info...]
Price: $29.99


Profiting from the Magic of Marketing Metrics
Profiting from the Magic of Marketing Metrics
Until relatively recently, marketing was a strange witch’s brew of product or service definitions, pricing and communications with no reliable or consistent recipes. It was heavily dependent upon...
[more info...]
Price: $29.95


Cover image for PURLs for Profit by DirectMarketingIQ
PURLs for Profit
Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies. Available as a PDFYour everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.A...
[more info...]
Price: $47.00


Retail Analytics: The Secret Weapon
Retail Analytics: The Secret Weapon
Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data...
[more info...]
Price: $45.00


Sort By:
View:
< Prev Next >