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Resources dedicated to bolstering your direct marketing know-how. Find the best case studies and how-to guides on branding and branding metrics, integrated marketing strategies, direct marketing testing and more!
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Products 1-20 of 43
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BrandAbout
Author: Andrea Syverson
BrandAbout is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services.
BrandAbout is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services. With 10 practical lessons based on more than 25 years of hands-on,...
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Business of Database Marketing
Author: Richard N. Tooker
The Business of Database Marketing covers all the bases for the typical business reader.
Does the business world really need another book about database marketing? Hasn't pretty much everything that needs to be said about the subject already been written? Well, no. Dozens of books have...
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Career-Changing Takeaways
Author: Denny Hatch
Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life
Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life "Denny Hatch’s latest, Career Changing Takeaways, is an...
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Contemporary Direct and Interactive Marketing
Authors: Lisa D. Spiller and Martin Baier
We cannot begin to envision what changes are ahead. But one thing is certain: traditional direct and interactive marketing principles will still apply. This edition builds on these traditional foundations, captures the new media and methods, and explores the future innovations of direct and interactive marketing.
Direct marketing has always been accountable and measurable, and now with the various digital media formats and computer technology, it is more interactive and precise than ever before. This third...
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Cracking the QR Code
Direct Marketing IQ
Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign.
Available as a PDF.Who's not talking about QR codes lately? Since appearing on the U.S. marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and...
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Digital & Direct Marketing Goose
Author: German Sacristan
A successful direct marketing campaign running on digital media is every marketer's dream. And yet, in all the obsession and hype surrounding digital media, few people realize that media alone...
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Direct Marketing Quantified: The Knowledge is in the Numbers
Author: Gary Hennerberg
Energize your knowledge of direct marketing quantification and take your business to a new level of profitability and success. Gary Hennerberg has developed the formulas, analyses and models revealed in this book from over 25 years of experience working with blue-chip direct marketing companies.
Energize your knowledge of direct marketing quantification and take your business to a new level of profitability and success. Gary Hennerberg has developed the formulas, analyses and models...
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Drawing Attention
Author: Stu Heinecke
Drawing Attention takes you step by step, to explain how you can unleash the incredible power of cartoons in various missions in your life, from marketing, advertising and sales promotion to job search, social media, VIP contact campaigns and more.
Available as a PDF.From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns...
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Get Content. Get Customers.
Authors: Joe Pulizzi and Newt Barrett
Get Content. Get Customers. brilliantly manages the feat of combining the theory of engaging customers through content marketing along with alarmingly simple and practical approaches to doing it.
As we rapidly enter the Post-Advertising Age, marketers are scrambling to find new ways to engage their brands with customers, amid the growing realization that the old ways are dead. If intrusion...
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IMC Handbook
Authors: J. Steven Kelly & Susan K. Jones
Since the mid-1990s, the DePaul University Case Writers' Workshop has nurtured the development of more than 40 original cases in Integrated Marketing Communications. With professors and professional...
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Making Innovation Work
Authors: Tony Davila, Marc J. Epstein, Robert D. Shelton
Profitable innovation doesn't just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal...
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