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Resources dedicated to bolstering your direct marketing know-how. Find the best case studies and how-to guides on branding and branding metrics, integrated marketing strategies, direct marketing testing and more!
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Showing 1-14 of 14
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Author: Andrea Syverson
BrandAbout
BrandAbout is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services.
BrandAbout is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services. With 10 practical lessons based on more than 25 years of hands-on,...
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Author: Richard N. Tooker
Business of Database Marketing
The Business of Database Marketing covers all the bases for the typical business reader.
Does the business world really need another book about database marketing? Hasn't pretty much everything that needs to be said about the subject already been written? Well, no. Dozens of books have...
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Author: Denny Hatch
Career-Changing Takeaways
Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life
Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life "Denny Hatch’s latest, Career Changing Takeaways, is an...
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Direct Marketing IQ
Cracking the QR Code
Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign.
Available as a PDF.Who's not talking about QR codes lately? Since appearing on the U.S. marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and...
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Author: Gary Hennerberg
Direct Marketing Quantified: The Knowledge is in the Numbers
Energize your knowledge of direct marketing quantification and take your business to a new level of profitability and success. Gary Hennerberg has developed the formulas, analyses and models revealed in this book from over 25 years of experience working with blue-chip direct marketing companies.
Energize your knowledge of direct marketing quantification and take your business to a new level of profitability and success. Gary Hennerberg has developed the formulas, analyses and models...
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Author: Stu Heinecke
Drawing Attention
Drawing Attention takes you step by step, to explain how you can unleash the incredible power of cartoons in various missions in your life, from marketing, advertising and sales promotion to job search, social media, VIP contact campaigns and more.
Available as a PDF.From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns...
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Authors: Joe Pulizzi and Newt Barrett
Get Content. Get Customers.
Get Content. Get Customers. brilliantly manages the feat of combining the theory of engaging customers through content marketing along with alarmingly simple and practical approaches to doing it.
As we rapidly enter the Post-Advertising Age, marketers are scrambling to find new ways to engage their brands with customers, amid the growing realization that the old ways are dead.
If intrusion...
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Direct Marketing IQ
PURLs for Profit
Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.
Available as a PDFYour everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.A...
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Direct Marketing IQ
Secrets of Direct Marketing Arithmetic (2nd Edition)
The analytics experts who wrote the articles contained in this guide don’t want you to be daunted by terms like regression, multivariate and neural networks. Rather, they’ve taken the key concepts of marketing analysis and plotted them out as the business processes you use every day: sales costs, fulfillment costs, package costs, average initial order, etc.
Available as PDF.As explosive as the digital revolution has been, another equally important shake-up moved quickly throughout the marketing world these past couple years. You can call this focus...
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Direct Marketing IQ
Secrets of Direct Marketing Testing
A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more. (2nd Edition)
Available as a PDFA guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and...
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Direct Marketing IQ
Secrets of Paid Search (2nd Edition)
As technology and society evolve, marketing strategies must develop simultaneously. The Secrets of Paid Search, 2nd Edition brings together insights on and advice for focusing your paid search efforts to keep up-to-date with trends.
Available as a PDFAs technology and society evolve, marketing strategies must develop simultaneously. For many companies, out-of-control bidding wars make effective paid search nearly impossible. To...
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Author: Ruth P. Stevens
Trade Show and Event Marketing
Smart trade show and event management can be a company’s most important success generator — if they are planned, strategized and managed properly. Trade Show and Event Marketing can be your guidebook to that marketing success.
Trade shows and corporate events: Nowhere else in an organization can someone justify a major expenditure with “We do that every year” or “Our competitors are doing it” or “I like to go there.” Some...
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Author: Robert W. Bly
White Paper Marketing Handbook
This exciting new book is the first to tell marketers across the industry how to create effective white papers using a variety of media, all the while building successful marketing campaigns to create interest, generate leads, build relationships, and ultimately drive sales.
Offering insight into the "Edu-Marketing" revolution, the book explains the dynamics of white paper marketing and why it works, equipping readers with the tools to create content, educate buyers,...
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