Author: Denny Hatch

Since 1976, Denny Hatch has been a consultant, copywriter and designer in the field of direct marketing. In 1984, with his wife Peggy, he launched the newsletter, Who’s Mailing What!, which was based on a library of over 200,000 direct mail samples. In 1992, his company was acquired by North American Publishing Co., in Philadelphia, where he is a regular columnist for Target Marketing magazine and editor of the e-newsletter, Denny Hatch’s Business Common Sense, published by the Target Marketing Group.

He is the author of:
Business Books — Million Dollar Mailings • Method Marketing • 2,239 Tested Secrets for Direct Marketing Success • priceline.com – A Layman’s Guide to Manipulating the Media
Novels — Cedarhurst Alley • The Fingered City • The Stork Memoir Jack Corbett, Mariner

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Cover image for Secrets of Emotional, Hot-Button COPYWRITING by Denny Hatch

Secrets of Emotional, Hot-Button COPYWRITING
Here's how to write copy. Not just any copy, but great copy. Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or 3) send for more information. "You've heard of the Seven Deadly Sins ...now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our "hungry... more

Price: $89.00

Cover image for Career-Changing Takeaways by Denny Hatch

Career-Changing Takeaways
Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life "Denny Hatch’s latest, Career Changing Takeaways, is an... more

Price: $27.95

Cover image for Million Dollar Mailing$ by Denny Hatch

Million Dollar Mailing$
MILLION DOLLAR MAILING$ are just that: long-running consumer and business direct mail packages that have proven themselves successful over the years by bringing in millions of customers and tens of millions of dollars in revenues. The mailings chosen for this book are not somebody's favorites. They were chosen by one judge only—the marketplace. MILLION DOLLAR MAILING$ are just that: long-running consumer and business direct mail packages that have proven themselves successful over the years by bringing in millions of customers and tens of... more

Price: $89.00

Cover image for Method Marketing: How to make a fortune by getting inside the heads of your customers by Denny Hatch

Method Marketing: How to make a fortune by getting inside the heads of your customers
In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who thought how they thought, felt what they felt — and pounded home the seven key emotional drivers that change human behavior: flattery, fear, greed, anger, guilt, exclusivity and salvation. In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers — who... more

Price: $19.95

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