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Direct Marketing IQ

The Research Division of the Target Marketing Group, Direct Marketing IQ (www.directmarketingiq.com) is the go-to resource for direct marketers.

Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts.

Direct Marketing IQ has unparalleled access to direct marketing data including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories and proudly produces content from the most experienced editors and practitioners in the industry.

You can meet the team here:  www.directmarketingiq.com/docs/the-directmarketingiq-team

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Cover Image for Business-to-Business Lead Generation Strategies (2nd Edition) by DirectMarketingIQ
Business-to-Business Lead Generation Strategies (2nd Edition)
Find countless tips and insights from B2B marketing experts. The most important aspect for lead generation is to understand who your targets are and where to find them … then communicating with them in the channels they choose with the goal of ultimately...   more
    Price: $24.95


    Cover image for Cracking the QR Code by DirectMarketingIQ
    Cracking the QR Code
    Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign. Available as a PDF.Who's not talking about QR codes lately? Since appearing on the U.S. marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and...   more
      Price: $47.00


      Cover image for Variable Data Printing Case Studies by DirectMarketingIQ
      Variable Data Printing Case Studies
      Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. Variable data printing (VDP) works! Available as a PDF.Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing...   more
        Price: $47.00


        Cover image for Art & Science of Multichannel Fundraising by DirectMarketingIQ
        Art & Science of Multichannel Fundraising
        In "The Art & Science of Multichannel Fundraising" from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- it's specifically created (and priced) for nonprofits. Available as a PDF.Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of...   more
          Price: $79.00


          Cover image for Get Your Mail Delivered! by DirectMarketingIQ
          Get Your Mail Delivered!
          Many of the top direct mail consultants believe that lists are the single most important component in a successful direct mail campaign. That is why the Target Marketing Group has dedicated 48 pages to this very topic in its report Get Your Mail Delivered. Many of the top direct mail consultants believe that lists are the single most important component in a successful direct mail campaign.  That is why the Target Marketing Group has dedicated 48...   more
            Price: $24.95


            Cover image for Secrets of Direct Marketing Arithmetic (2nd Edition) by Direct Marketing IQ
            Secrets of Direct Marketing Arithmetic (2nd Edition)
            The analytics experts who wrote the articles contained in this guide don’t want you to be daunted by terms like regression, multivariate and neural networks. Rather, they’ve taken the key concepts of marketing analysis and plotted them out as the business processes you use every day: sales costs, fulfillment costs, package costs, average initial order, etc. Available as a PDFAs explosive as the digital revolution has been, another equally important shake-up moved quickly throughout the marketing world these past couple years. You can call this focus...   more
              Price: $24.95


              Cover image for Secrets of List Research (2nd Edition) by DirectMarketingIQ
              Secrets of List Research (2nd Edition)
              A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data. List research isn?t easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow. Available as a PDFA guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.Simply put, the best offer in the world, wrapped in...   more
                Price: $24.95


                Cover image for PURLs for Profit by DirectMarketingIQ
                PURLs for Profit
                Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies. Available as a PDFYour everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.A...   more
                  Price: $47.00


                  Cover image for Selling to the Hispanic Market by DirectMarketingIQ
                  Selling to the Hispanic Market
                  The U.S. Hispanic market is ready, waiting to be tapped. But you need the right tools. In this guide you'll find information useful — and even downright necessary — for getting your mailing into the hands of responsive Hispanics. Available as a PDF.Have you ever considered expanding into the Hispanic market but hesitated because you didn't know where to start? In this guide you'll find information useful — and even...   more
                    Price: $24.95


                    Cover image for Ways to Save on Postage and Printing by DirectMarketingIQ
                    Ways to Save on Postage and Printing
                    Lists, offer and creative are important elements in the success of a direct mail campaign, but so are postage and printing. This guide details the most effective list hygiene practices, tips for working with your lettershop and strategies for reducing your production costs — all aimed at getting your campaign in the mail for less. Marketers have argued for years about the relationship between list, creative and offer in a direct mail campaign. In fact, all three are dependent on one another. But these ingredients aren't the...   more
                      Price: $24.95


                      Cover image for Secrets of Direct Marketing Testing by Direct Marketing IQ
                      Secrets of Direct Marketing Testing
                      A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more. (2nd Edition) Available as a PDFA guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and...   more
                        Price: $29.95


                        Cover image for Perfecting the Landing Page by DirectMarketingIQ
                        Perfecting the Landing Page
                        Landing pages can very easily make or break an online business. With such high importance placed on a single page, it is essential to understand the various factors that go into creating an effective landing page strategy. Perfecting the Landing Page simplifies the process for you. Available as a PDF.Click, Leads and Conversions ... OH MY! Landing pages can very easily make or break an online business. With such high importance placed on a single page, it is essential to...   more
                          Price: $47.00


                          Cover image for Secrets of Paid Search (2nd Edition) by DirectMarketingIQ
                          Secrets of Paid Search (2nd Edition)
                          As technology and society evolve, marketing strategies must develop simultaneously. The Secrets of Paid Search, 2nd Edition brings together insights on and advice for focusing your paid search efforts to keep up-to-date with trends. Available as a PDFAs technology and society evolve, marketing strategies must develop simultaneously. For many companies, out-of-control bidding wars make effective paid search nearly impossible. To...   more
                            Price: $24.95


                            Cover image for Social Media Success by DirectMarketingIQ
                            Social Media Success
                            A new Best Practices and Case Studies report from DirectMarketingIQ. Social Media — we know it needs to be part of the marketing mix! But there are so many questions and these are addressed in the new must-read Special Report Social Media Success. Available as a PDFA new Best Practices and Case Studies report from Direct Marketing IQSocial Media – we know it needs to be part of the marketing mix! But there are so many questions: • What is the...   more
                              Price: $47.00


                              Cover image for Hitting the Email Inbox by DirectMarketingIQ
                              Hitting the Email Inbox
                              Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. Available as a PDFHitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the...   more
                                Price: $47.00


                                Cover image for Insurance Marketing: The Competitive Intelligence Report by DirectMarketingIQ
                                Insurance Marketing: The Competitive Intelligence Report
                                Everything you need to take advantage of this growing market is right here in Insurance Marketing: The Competitive Intelligence Report. Available as a PDF “Hey, stuff happens”—the cliché is a cliché for a reason: because it’s true. It always has been and always will be, and that is why insurance, and subsequently, insurance...   more
                                  Price: $299.00


                                  Strategy & Tactics for Boosting Direct Mail Response direct mail, direct mail strategies, direct mail tactics, direct mail tips, copywriting, copywriters, resources for direct mailers, book on direct mail, marketing tips for direct mail, direct mail marketing costs, personalized direct mail
                                  Strategy & Tactics for Boosting Direct Mail Response
                                  Strategy & Tactics for Boosting Direct Mail Response is the first in a new "Response Rules" series from Direct Marketing IQ and it will be your guide to getting the best possible response from your direct mail campaigns. Available as a PDFWith over 5,000 marketing messages or more bombarding prospects, customers, and donors every day and from every channel, how can you ensure your direct mail will stand...   more
                                    Price: $37.00


                                    Retail Trends Revealed retail trends, retail marketing trends, cross channel marketing, cross channel retail, cross channel retail marketing, retail marketing case studies, resources for cross channel retailers, direct mail, retail packaging, seasonality trends, offer types, email marketing for retail
                                    Retail Trends Revealed
                                    No industry was hit harder by the economic knuckle sandwich than retailers and merchandisers, but after some rough going, things have been looking up. Of course, in order to keep sales and ROI...   more
                                      Price: $47.00


                                      Copywriting for Boosting Direct Mail Response  copywriting for boosting direct mail response, copywritng, copywriting direct mail, direct mail copywrinting, direct mail response rates, increase direct mail response rates, sales letters, copywriting for sales letters, copy drivers, copywriting order forms, conversion copywriting
                                      Copywriting for Boosting Direct Mail Response
                                      Wielded properly, this creative piece of the tool box can significantly improve response. We at Direct Marketing IQ went to the top copywriters in the world, and asked for their very latest best...   more
                                        Price: $37.00


                                        Cross-Channel Fundraising Tips and Trends cross channel fundraising tips and trends, cross channel fundraising, multichannel fundraising, fundraising marketing, direct mail fundraising, fundraising direct mail, fundraising email, email response rates.  fundraising premiums, fundraising freemiums, online fundraising
                                        Cross-Channel Fundraising Tips and Trends
                                        According to the recent “Annual Report on Philanthropy for the Year 2011” by Giving USA 2012, individual donations increased by 4 percent in 2011 (as compared to 2010) to $217.79 billion in...   more
                                          Price: $67.00


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