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Cracking the QR Code
Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign.
Available as a PDF.Who's not talking about QR codes lately? Since appearing on the U.S. marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and...
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Variable Data Printing Case Studies
Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. Variable data printing (VDP) works!
Available as a PDF.Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing...
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Art & Science of Multichannel Fundraising
In "The Art & Science of Multichannel Fundraising" from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- it's specifically created (and priced) for nonprofits.
Available as a PDF.Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of...
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Get Your Mail Delivered!
Many of the top direct mail consultants believe that lists are the single most important component in a successful direct mail campaign. That is why the Target Marketing Group has dedicated 48 pages to this very topic in its report Get Your Mail Delivered.
Many of the top direct mail consultants believe that lists are the single most important component in a successful direct mail campaign. That is why the Target Marketing Group has dedicated 48...
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Secrets of Direct Marketing Arithmetic (2nd Edition)
The analytics experts who wrote the articles contained in this guide don’t want you to be daunted by terms like regression, multivariate and neural networks. Rather, they’ve taken the key concepts of marketing analysis and plotted them out as the business processes you use every day: sales costs, fulfillment costs, package costs, average initial order, etc.
Available as a PDFAs explosive as the digital revolution has been, another equally important shake-up moved quickly throughout the marketing world these past couple years. You can call this focus...
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Secrets of List Research (2nd Edition)
A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data. List research isn?t easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow.
Available as a PDFA guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.Simply put, the best offer in the world, wrapped in...
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PURLs for Profit
Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.
Available as a PDFYour everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.A...
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Selling to the Hispanic Market
The U.S. Hispanic market is ready, waiting to be tapped. But you need the right tools. In this guide you'll find information useful — and even downright necessary — for getting your mailing into the hands of responsive Hispanics.
Available as a PDF.Have you ever considered expanding into the Hispanic market but hesitated because you didn't know where to start? In this guide you'll find information useful — and even...
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Ways to Save on Postage and Printing
Lists, offer and creative are important elements in the success of a direct mail campaign, but so are postage and printing. This guide details the most effective list hygiene practices, tips for working with your lettershop and strategies for reducing your production costs — all aimed at getting your campaign in the mail for less.
Marketers have argued for years about the relationship between list, creative and offer in a direct mail campaign. In fact, all three are dependent on one another. But these ingredients aren't the...
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Secrets of Direct Marketing Testing
A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more. (2nd Edition)
Available as a PDFA guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and...
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Ultimate Guide to Email Marketing
It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. That being the case, your email marketing campaign needs all the attention it can get, and knowing what works and what doesn't is the best way to start. That's where The Ultimate Guide to Email Marketing comes in.
Available as a PDF"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is...
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Perfecting the Landing Page
Landing pages can very easily make or break an online business. With such high importance placed on a single page, it is essential to understand the various factors that go into creating an effective landing page strategy. Perfecting the Landing Page simplifies the process for you.
Available as a PDF.Click, Leads and Conversions ... OH MY! Landing pages can very easily make or break an online business. With such high importance placed on a single page, it is essential to...
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Secrets of Paid Search (2nd Edition)
As technology and society evolve, marketing strategies must develop simultaneously. The Secrets of Paid Search, 2nd Edition brings together insights on and advice for focusing your paid search efforts to keep up-to-date with trends.
Available as a PDFAs technology and society evolve, marketing strategies must develop simultaneously. For many companies, out-of-control bidding wars make effective paid search nearly impossible. To...
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Social Media Success
A new Best Practices and Case Studies report from DirectMarketingIQ. Social Media — we know it needs to be part of the marketing mix! But there are so many questions and these are addressed in the new must-read Special Report Social Media Success.
Available as a PDFA new Best Practices and Case Studies report from Direct Marketing IQSocial Media – we know it needs to be part of the marketing mix! But there are so many questions: • What is the...
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Hitting the Email Inbox
Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.
Available as a PDFHitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the...
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Insurance Marketing: The Competitive Intelligence Report
Everything you need to take advantage of this growing market is right here in Insurance Marketing: The Competitive Intelligence Report.
Available as a PDF “Hey, stuff happens”—the cliché is a cliché for a reason: because it’s true. It always has been and always will be, and that is why insurance, and subsequently, insurance...
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Strategy & Tactics for Boosting Direct Mail Response
Strategy & Tactics for Boosting Direct Mail Response is the first in a new "Response Rules" series from Direct Marketing IQ and it will be your guide to getting the best possible response from your direct mail campaigns.
Available as a PDFWith over 5,000 marketing messages or more bombarding prospects, customers, and donors every day and from every channel, how can you ensure your direct mail will stand...
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Retail Trends Revealed
No industry was hit harder by the economic knuckle sandwich than retailers and merchandisers, but after some rough going, things have been looking up. Of course, in order to keep sales and ROI...
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Copywriting for Boosting Direct Mail Response
Wielded properly, this creative piece of the tool box can significantly improve response. We at Direct Marketing IQ went to the top copywriters in the world, and asked for their very latest best...
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