Search:
Authors: Lisa D. Spiller and Martin Baier
Products 1-1 of 1
Sort By:
View:
Contemporary Direct and Interactive Marketing contemporary direct and interactive marketing, direct marketing, direct response marketing, direct response business, one to one interaction, new media marketing, social media marketing
Contemporary Direct and Interactive Marketing
We cannot begin to envision what changes are ahead. But one thing is certain: traditional direct and interactive marketing principles will still apply. This edition builds on these traditional foundations, captures the new media and methods, and explores the future innovations of direct and interactive marketing. Direct marketing has always been accountable and measurable, and now with the various digital media formats and computer technology, it is more interactive and precise than ever before. This third...   more
    Price: $69.95


    Sort By:
    View: