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Hitting the Email Inbox
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Hitting the Email Inbox

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Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.

With Hitting the Email Inbox you'll learn how to:

    • Protect your sender rep
    • Clean up your e-list 
    • Improve design to add dollars to your email marketing ROI
    • And more!
Price: $47.00

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Description

Available as a PDF

Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.

As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place.

Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI features five chapters full of industry-proven best practices to achieve maximum inbox delivery.

You’ll also get dozens of surefire tips and methods for improving your deliverability, including:
• Developing a trigger email program
• Segmenting and reviewing your results by service
• Understanding the whitelist/blacklist process
• Using different addresses for different segments of your file
• Not falling into the whole openers/non-openers/clickers trap
• Test mailing at different times of the day
• Being smart about timing
• Use an ECOA service
• Looking into certification, and much more!

The report also includes four detailed case studies, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies.

Table Of Contents

iii Introduction by Melissa Campanelli

EMAIL DELIVERABILITY BEST PRACTICES

1 Chapter 1
Life Around the Inbox
: Nailing down the basics of email deliverability by Michelle Eichner

7 Chapter 2
Protect Your Rep
: A quickstart on managing your sending reputation by Tom Sather

15 Chapter 3
Design to Deliver
: Best practices for improving email deliverability with coding and design by Gregory Ashe

20 Chapter 4
Email Deliverability and the Marketer’s ROI
: The connection between deliverability and marketing effectiveness by Dave Lewis

30 Chapter 5
Deliver This!
20 sure-fire tips for improving your email deliverability by Amy Africa

Email Deliverability CASE STUDIES

38 Case Study #1 — Relevant Development: How email deliverability best practices protect an agency’s reputation with ISPs—and clients

41 Case Study #2 — Successories.com: How the motivational and inspirational specialty products and services maker found deliverability success with a B-to-B email append service

43 Case Study #3 — HauteLook: How the online apparel retailer made an email vendor switch that helped it send millions of mail messages in five minutes

45 Case Study #4 — Publishers Clearing House: How the publisher and merchandiser boosted deliverabilty and improved its email open and clickthrough rate

About Direct Marketing IQ

The Research Division of the Target Marketing Group, Direct Marketing IQ (www.directmarketingiq.com) is the go-to resource for direct marketers.

Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts.

Direct Marketing IQ has unparalleled access to direct marketing data including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories and proudly produces content from the most experienced editors and practitioners in the industry.

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