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Cross-Channel Fundraising Tips and Trends
“Cross-Channel Fundraising Tips and Trends” is a high-level study of fundraising marketing, as we pulled endless amounts of data from our direct mail and email archives and are presenting the current fundraising trends, including comparisons of 2011 to 2010, as well as giving a glimpse of how 2012 is shaping up. You'll get:• Direct mail and email stats and trends
• Winning techniques for premiums, freemiums and donor strings
• Multichannel fundraising best practices
And much more!
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According to the recent “Annual Report on Philanthropy for the Year 2011” by Giving USA 2012, individual donations increased by 4 percent in 2011 (as compared to 2010) to $217.79 billion in contributions. In other words, things — such as donor dollars! — are looking up for fundraisers.
However, many nonprofits continue to face budget constraints along with hesitant donor prospects, and the transition from a direct mail-centric organization to a truly multichannel engine has been rough for many … or has yet to truly occur.
Direct Marketing IQ is here to help with “Cross-Channel Fundraising Tips and Trends.” We pulled endless amounts of data from our direct mail and email archives (the most complete direct marketing archive in the world) and are presenting the current fundraising trends, including comparisons of 2011 to 2010, as well as giving a glimpse of how 2012 is shaping up.
Including direct mail and email stats and trends, winning techniques for premiums, freemiums and donor strings, and nine chapters on multichannel fundraising best practices such as:
• 11 Simple Ways to Increase Direct Mail Fundraising by Kirk Swain and Robert Salta
• 4 Direct Mail Fundraising Best Practices by Joe Boland
• The Obama Effect: 20 Takeaways for Multichannel Fundraisers by Britt Brouse
• 4 Email Fundraising Campaign Best Practices by Joe Boland
• The 7 Steps to Multichannel Success By Karin Kirchoff and Jeff Regen
The report also includes five case studies about nonprofits and their very successful integrated fundraising campaigns.
Table Of Contents
Volume Comparisons, 2010 vs. 2011
Top 10 Fundraisers by Volume
Top 5 Fundraisers by Volume - by Category
Social Action (Causes)
Monthly MailingsEMAIL TRENDS
Acquisition, Retention, Expire Mailing
Personalization/VDP, Premium, Freemium, Sweepstakes
Top 20 Premiums - 2010 vs. 2011
Top 20 Freemiums - 2010 vs. 2011
Top 10 Sweepstakes Offers
Top 10 Donor Strings
Email Volume, by Year
Repeat Email Volume
Top 10 Fundraising Categories by Email Volume
Email Monthly Volume
Daily Email Volume
Average Word Count
Repeat Email Word Count
Top 10 Categories by Highest Word Count
Bottom 5 Categories by Lowest Word Count
Delivery Days & Times
Email Volume by Day of the Week
Percentage Emails Delivered by Time of Day
Top 10 Symbols in Email Subject Lines
Top 20 Words in Subject Lines
FUNDRAISING BEST PRACTICES
11 Simple Ways to Increase Direct Mail Fundraising by Kirk Swain and Robert Salta5 FUNDRAISING CASE STUDIES
4 Direct Mail Fundraising Best Practices by Joe Boland
Get Out of Your Direct Mail Comfort Zone by Pamela Barden
To Stand Out, Mailers Can’t Be Afraid to, Well, Stand Out by Lon-Given Chapman
The Obama Effect: 20 Takeaways for Multichannel Fundraisers by Britt Brouse
4 Email Fundraising Campaign Best Practices by Joe Boland
Are Your Online and Offline Efforts in Sync? By Jeff Brooks
The 7 Steps to Multichannel Success By Karin Kirchoff and Jeff Regen
The Evolution of Multichannel Fundraising By Mark Sutton
Michigan Humane Society: The Aggressive, Integrated Donor-Acquisition Campaign
North Texas Food Bank: An Award-Winning Campaign That Created More Symbiotic Relationships Among Staff, Volunteers and Donors
CaringBridge: Its “You Are Powerful” Campaign Empowered Donors Through Every Channel
HealthConnect One: Getting the Board ‘on Board’ Proves to Be Key for This End-of-the-Year Campaign
Oceana: Discovering a Message Flow, Contact Cadence and Campaign Theme That Works for Donors VI
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