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Fundraiser's Guide to Irresistible Communications

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This easy-to-read and entertaining book will help you skip years of learning curve and start writing, designing, and thinking like a seasoned fundraising pro on the very next project you tackle.

Jeff Brooks, one of America's top fundraising writers, takes you on a step-by-step tour of what makes an irresistible fundraising message:

• Unique strategies
• Writing style
• Design techniques
• And more!
Price: $24.95

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Description

The Fundraiser's Guide to Irresistible Communications: Real-World Field-Tested Strategies for Raising More Money

Here it is: a book that reveals what really works in fundraising.  Not academic theory or wishful thinking, but ways of communicating that are proven to motivate donors to give generously, wholeheartedly, and repeatedly.

Drawing from decades of in-the-trenches fundraising experience, Jeff Brooks, one of America's top fundraising writers, takes you on a step-by-step tour of the unique strategies, writing style, and design techniques of irresistible fundraising messages.

This easy-to-read and entertaining book will help you skip years of learning curve and start writing, designing, and thinking like a seasoned fundraising pro on the very next project you tackle.

Whether you're new to fundraising or a battle-scarred veteran, this book will be your go-to resource and will boost your confidence, your career, and your revenue.

Table Of Contents

The Writing Style of Fundraising

  1. The Importance of Being Urgent
  2. Make It Easy to Read
  3. Long Messages Work Better
  4. Grammar for Fundraisers

The Content of Fundraising

  1. Persuade with Story, Not Statistics
  2. Keep It Simple
  3. Make It All About the Donor
  4. I Have Bad News and Good News
  5. Have a Clear Call to Action
  6. P.S. I Love You

The Design of Fundraising

  1. Design for Older Eyes
  2. Don’t Skimp on Emphasis
  3. Make Images Work for You
  4. Plain, Corny, and Obvious

The Mental Game of Fundraising

  1. Self-Centric Fundraising
  2. Three Things You Should Know About Donors
  3. Three Deadly Fundraising Myths
  4. Proud to Be a Fundraiser

About the Author

Jeff Brooks, creative director at TrueSense Marketing, has been serving the nonprofit community for more than 20 years, working as a copywriter and creative director on behalf of some of the best nonprofits of North America and Europe. His clients have included St. Jude Children’s Research Hospital, CARE, The Salvation Army, Ronald McDonald House, World Vision, Feeding America, the American Cancer Society, and many more. He is deeply grateful to be part of an industry that makes the world a better place.

A leading advocate of donor-focused fundraising, Brooks cham­pions that cause on his popular Future Fundraising Now blog (www.futurefundraisingnow.com) and the Fundraising Is Beautiful podcast (www.fundraisingisbeautiful.com), as a frequent contributor to FundRaising Successmagazine, and as a frequent speaker at fundraising industry events.

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