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Cracking the QR Code
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Cracking the QR Code

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Who’s not talking about QR codes lately? Since appearing on the U.S. marketing scene, QR codes have revolutionized the way businesses promote their products and brands.

So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it?

Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign by explaining:

• How QR codes work and which companies and industries they work for best
• How to implement a marketing strategy for QR codes
• QR code creative best practices
• The future of QR codes and more! 

Price: $47.00

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Description

Available as a PDF.

Who's not talking about QR codes lately? Since appearing on the U.S. marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands.

So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it?
 
Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign by explaining:

  • How QR codes work and which companies and industries they work for best 
  • How to implement a marketing strategy for QR codes 
  • QR code creative best practices 
  • The future of QR codes and more! 
Let Cracking the QR Code teach you how to get a passive prospect to take immediate action.

See how QR Codes can successfully transform your marketing efforts and increase traffic to your site.
 
Find out how to integrate QR Codes into your marketing campaign and how to track and measure the results.
 
Learn more about the technology that has revolutionized the way businesses promote their products and brands. Read case samples from well-known companies using QR Codes, including: Best Buy, Big Fire Wine, Gap, Calvin Klein, Gap, Home Depot, Time Out New York, World Wildlife Federation, Sibcy Cline Real Estate, and more!

Cracking the QR Code
helps you navigate your way through this up and coming technology, which has been labeled the direct link between print and the internet.

In the past year alone, QR codes have skyrocketed in popularity; first quarter 2011 scan rates increased more than 4,500% over first quarter 2010 rates. With numbers like that, it's difficult to ignore this rising trend in marketing strategy.

Don't get left behind; order your copy of Cracking the QR Code today to learn how you can apply this tool to your business!

Table Of Contents

QR Code BEST PRACTICES

Chapter 1
The QR Code Trend — Where (Sectors, Companies, Marketing Medium) It Works Best & What Its Future Looks Like

Chapter 2
QR Code Implementation and Creative Best Practices — for the Code Bearer and the Landing Page by Ethan Boldt
Case Study: Consumer Bank’s Debit Card Offering

Chapter 3
The Overall Marketing Strategy for the QR Code
Case Study: Good Sports Outdoor Outfitters

Chapter 4
Meaningful Measurement of the QR Code — ROI, Testing & Tracking

QR Code Campaign Samples
M-A-C Cosmetics
Mastercard
REI
Calvin Klein
The Home Depot
Firestone
Zoo Records
Information Today
Paramount Pictures
Calico Corners
NBA
Cirque Du Soleil
BJ’s Wholesale Club
Hyundai
Kalos Golf
Bath & Body Works
Union Gospel Mission
Verizon Wireless
Sibcy Cline Realtors
Time Out New York
R. Stuart & Co.
Santa Monica Museum Of Art
World Wildlife Federation
Valpak
Best Buy
Delta Air Lines

About Direct Marketing IQ

The Research Division of the Target Marketing Group, Direct Marketing IQ (www.directmarketingiq.com) is the go-to resource for direct marketers.

Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts.

Direct Marketing IQ has unparalleled access to direct marketing data including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories and proudly produces content from the most experienced editors and practitioners in the industry.

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