Profit or Growth?

Growth and profitability. You need both. This book shows how to get both. It combines a complete strategic framework with start-to-finish execution techniques- all based on advanced research reflecting the best practices of today's most successful companies. Through detailed case studies, the authors show how to sustain growth and profitability by protecting and extending your current market position, evolving to adjacent areas, and entering entirely new markets. You'll discover better ways to integrate organic growth, acquisitions and alliances; task managers at all levels in the organization appropriately; and manage the non-stop dilemmas and tradeoffs you'll face along the way.

Chapter 1: The Performance Dilemmas

Part I: Strategy
Chapter 2: Renewal Strategies
Chapter 3: Continuous Renewal
Chapter 4: A Blended Approach

Part II: Execution
Chapter 5: The Entrepreneur-Manager
Chapter 6: Sponsoring Renewal
Chapter 7: Directing Renewal

Epilogue
Chapter 8: The Multi-Actor Process

Appendixes
Appendix A: The Empirical Study
Appendix B: Performance Across Subsectors
Appendix C: Performance Across Firm Sizes
Appendix D: Performance Across Regions
Appendix E: Major Firms in the Field Study

References

Dr. Bala Chakravarthy is Professor of Strategy and International Management at IMD, where he holds the Shell Chair in Sustainable Business Growth. His areas of expertise include strategy process, corporate entrepreneurship, and managing organic growth. He has served on the Board of the Strategic Management Society, and is an Inaugural Fellow of that society.

Dr. Peter Lorange is President of IMD and Nestlé Professor of International Business. His areas of expertise include strategy process, joint ventures, and international strategy. He serves as a board member for several corporations, and is an Inaugural Fellow of the Strategic Management Society.