Search:
Home > Marketing >
http://store.directmarketingiq.com/store/i/is.aspx?path=/Shared/ThemeImages/DMIQProduction/making_innovation_work.png&bw=200&lr=t

Making Innovation Work

Item #:
Innovation must be managed and measured to yield profits. Drawing on extensive research and field work, the authors tell you how it's done.
  • The first total management framework to consistently and profitably execute on innovation: covers strategy, organizational design, incentives -- everything needed to get the job done
 
  • Three world-renowned experts deliver best practices from the field
 
  • Presents powerful metrics for measuring innovation, from idea creation through commercialization
Price: $39.99

Quantity:

Description

Profitable innovation doesn't just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout.

Table Of Contents

Introduction to the Updated Edition
First Edition Introduction.
1. Driving Success: How You Innovate Determines What You Innovate.
2. Mapping Innovation: What Is Innovation and How Do You Leverage It?
3. Choosing Your Destiny: How to Design a Winning Innovation Strategy.
4. Organizing for Innovation: How to Structure a Company for Innovation.
5. Management Systems: Designing the Process of Innovation.
6. Illuminating the Pathway: How to Measure Innovation.
7. Rewarding Innovation: How to Design Incentives to Support Innovation.
8. Learning Innovation: How Do Organizations Become Better at Innovating?
9. Cultivating Innovation: How to Design a Winning Culture.
10. Conclusion: Applying the Innovation Rules to Your Organization.

About the Author

Marc J. Epstein (Houston, TX) is presently Distinguished Research Professor of Management at Jones Graduate School of Business at Rice University. Professor Antonio Davila (Barcelona, Spain) heads the Entrepreneurship department as well as the Entrepreneurship and Innovation Center at IESE Business School. Tony is one of the leading scholars, speakers, and advisers on entrepreneurship and innovation. Rob Shelton (San Mateo, CA) has spent his entire professional life working on innovation. Presently Mr. Shelton is a Managing Director and Lead in the Growth + Innovation (G+I) Practice at PwC.

Other Resources