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Variable Data Printing Case Studies
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Variable Data Printing Case Studies

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Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.

Variable data printing (VDP) works! Quite simply, it can transform a ho-hum campaign into a powerful money-maker.

Here are just a few of the many takeaways you’ll learn:

• How to leverage data
• The importance of data verification
• How to use relevant images to evoke an emotional response
• How to effectively use pURLS to increase response
• What formats are working
• What elements you should test today, it’s all about personalized 1-to-1 marketing.

Filled not only with actual case studies, but additional tips and takeaways, this “Variable Data Printing Case Study Report” will help kick your direct mail into double-digit response rates.

Download your report (PDF) today!
Price: $47.00

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Description

Available as a PDF.

Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces take care of job number one: get attention.

Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece.

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including Ivy Bridge College, Hallmark Gold Crown Stores and Club ABC Tours overcame challenging obstacles and found success through advanced VDP solutions.

Here are just a few of the many takeaways you’ll learn:
• How to leverage data
• The importance of data verification
• How to use relevant images to evoke an emotional response
• How to effectively use pURLS to increase response
• What formats are working
• What elements you should test today, it’s all about personalized 1-to-1 marketing.

The message needs to be relevant. And, the more relevant the message is, the better the response rate. VDP turns data into dollars!

Table Of Contents

Introduction
 
Case Study #1:
A Personalized Brochure Introduces a New Online College

Case Study #2:
USPS Sends a Variable Data T-shirt Campaign

Case Study #3:
A Marketing Platform Built for Retailers

Case Study #4:
Restaurant Promotes Re-opening with a Cross Media Campaign and a Personalized URL

Case Study #5:
Variable Data Mailing Helps Boost Non-Profit Response

Case Study #6:
A Travel Club Finds ROI and New Customers in VDP

About Direct Marketing IQ

The Research Division of the Target Marketing Group, Direct Marketing IQ (www.directmarketingiq.com) is the go-to resource for direct marketers.

Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts.

Direct Marketing IQ has unparalleled access to direct marketing data including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories and proudly produces content from the most experienced editors and practitioners in the industry.

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