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31 Ways to Supercharge Your Email Marketing

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31 Ways to Supercharge Your Email Marketing is filled with tactics that have been proven to work and can be implemented individually. The guide includes real world examples of what companies are doing to drive sales and improve service along with explanations of what works or doesn’t. You’ll learn how to:

  •   Increase sales by making the buying process easier
  •   Use emails to keep customers coming back to buy more
  •   Optimize messages for better results from recipients and search engines
  •   Motivate people to increase your marketing reach by sharing your message with friends
  •    Acquire more subscribers and customers
  •   Create trigger emails that reduce operating costs and generate revenue
  •    Integrate channels for a consistent brand experience  


Price: $37.00

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Description

Getting your email messages read is harder thanks to Gmail’s new inbox. The automated sort service is great for users, but it will wreak havoc for companies that haven’t optimized their email strategy with a focus on building relationships. Visibility to their marketing and service messages disappears on arrival.

Emails have been a low cost workhorse that generates sales and provides service for every industry. Prior to Gmail’s game changing move, incoming messages landed in the primary inbox guaranteeing limited visibility. Now, emails are automatically sorted on arrival. Marketing messages are sent to the “Promotions” tab. Order status and other trigger emails are sent to the “Updates” tab. Visibility of your company’s messages depends on the recipient manually accessing the tabs.

Every email marketing program is affected because 1 in 7 email accounts are Gmail and this number is growing. Optimizing your email marketing strategy delivers more sales, improves customer loyalty, and reduces operating costs. In a marketplace filled with increasing competition and reduced visibility, optimization is mandatory. Fortunately, it doesn’t require a complete overhaul of established programs. Using an evolutionary process to change tactics and test results works much better. The trick is knowing which tactics work best and how to use them.

31 Ways to Supercharge Your Email Marketing is filled with tactics that have been proven to work and can be implemented individually. The guide includes real world examples of what companies are doing to drive sales and improve service along with explanations of what works or doesn’t. You’ll learn how to:

  •          Increase sales by making the buying process easier
  •          Use emails to keep customers coming back to buy more
  •          Optimize messages for better results from recipients and search engines
  •         Motivate people to increase your marketing reach by sharing your message with friends
  •          Acquire more subscribers and customers
  •          Create trigger emails that reduce operating costs and generate revenue
  •          Integrate channels for a consistent brand experience  

The guide is a practical resource that provides specific information that can be used to supercharge your email marketing results. 31 Ways to Supercharge Your Email Marketing is an essential tool for every marketer using email to communicate with customers and prospects.

Table Of Contents

Introduction

Why Invest in Optimizing Your Emails?

Acquisition

-         Tip  1: Encourage Sign-Ups

-         Tip  2: Capture Opt-Ins with Social Media

-         Tip  3: Use Contests and Sweepstakes

-         Tip  4: Provide Sharing Opportunities

-         Tip  5: Partner with Others

-         Tip  6: Capture Prospect Email Addresses

Retention

-         Tip  7: Say “Thank You”

-         Tip  8: Provide Useful Information

-         Tip  9: Capture Data

-         Tip 10:  Use Win-Back Emails

-         Tip 11:  Customize to Buying Behavior

-         Tip 12: Educate Customers

Sales

-         Tip 13: Make Crossing Channels Easy

-         Tip 14: Analyze Email Customers Differently

-         Tip 15: Reduce Steps

-         Tip 16: Use Timely Ticklers

-         Tip 17: Capture Abandoned Carts

-         Tip 18: Liquidate Inventory

Service

-         Tip 19: Create Trigger Emails

-         Tip 20: Use Reminders

-         Tip 21: Invite Feedback

-         Tip 22: Include 800 Numbers

-         Tip 23: Follow Up

Integration

-         Tip 24: Make It Easy to Share Information

-         Tip 25: Be Mobile Friendly

-         Tip 26: Add Call to Actions

-         Tip 27: Optimize Emails

-         Tip 28: Acquire SMS Text Permission

-         Tip 29: Provide Good Directions

-         Tip 30: Measure Everything That Matters

-         Tip 31: One Bite at a Time

Additional Information

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