Career-Changing Takeaways

Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms in 99 Categories of Marketing, Business and Life

"Denny Hatch’s latest, Career Changing Takeaways, is an extraordinary reflection of one of the direct marketing industry’s most enduring polymaths. With quotes and “takeaways” on every conceivable aspect of business and marketing life and beyond, it’s the sort of book you’d give your children and children of friends on graduation day as a guide for life, especially in business. Worth having on your desk to look to for inspiration." —Charles A. Prescott. Editor The Prescott Report
 
About “CAREER-CHANGING TAKEAWAYS”

Since 2005, Denny Hatch has been writing BusinessCommonSense.com — a free e-newsletter that looks at current news and connects the dots back to the reader's life and career. Every issue contains Takeaway Points — a short collection of bulleted one- and two-liners or short paragraphs at the end of each piece-that summarize why a particular issue might be worth reading.

The very best of Denny's Takeaways have been assembled into this collection that readers can use not only to make career decisions, but also add power, emotion and erudition to their correspondence, memos, reports, PowerPoint presentations, white papers, articles and books.

Here’s a sampling:

17 Career-Changing Takeaways — Fascinating, Memorable and Fun

"When you innovate you've got to be prepared for everyone telling you you're nuts." —Larry Ellison Oracle founder, owner of Rising Sun, second largest yacht in the world

"You'll never have to apologize for giving people some fun." —Bill Veeck (1914-1986) Major league baseball owner, author of "Veeck . . . As in Wreck," (who sent 3-foot-7-inch stunt man Eddie Gaedel to pinch hit for the Cleveland Browns, August 19, 1951)

"The customer or prospect doesn't give a damn about you, your company or your product. All that matters is, 'What's in it for me?" —Bob HackerDirect marketing guru Founder of the Hacker Group, Seattle

"It's easy to remember Hacker's dictum (above): Always listen to W-I-I-F-M." —Denny Hatch

Here are thousands of takeaways in 99 Categories! Find the quotable gems that will stick with you and provide the roadmap no matter if you are writing a business letter, hiring or firing an employee, looking for a job, making a speech, or simply maneuvering life!

Note From Denny Hatch — 1) Advertising — 2) Advertising, Rescinding — 3) Agencies — 4) Art & Antiques — 5) Awards — 6) Book Publishing — 7) Brands and Branding — 8) Brand Trashing — 9) Business, Acquiring a — 10) Business, Expanding a — 11) Business Models — 12) Business, Starting a — 13) Charities — 14) Checklists — 15) Communications, Corporate — 16) Competition — 17) Consultant, Being One — 18) Consultants, Hiring — 19) Controls — 20) Copywriting — 21) Creativity — 22) Corporate Culture — 23) Customer Relationship Magic — 24) Customers, How to Know — 25) Data-Data Management — 26) Data Protection — 27) Decision Making Process — 28) Design — 29) Direct Mail — 30) Direct Mail Copy & Design — 31, Direct Mail Letters — 32) Distribution — 33) Due Diligence — 34) eBay — 35) E—Books — 36) E—mail — 37) E—marketing — 38) Employee, Being One — 39) Employees, Dealing with — 40) Energy — 41) Fulfillment — 42) Guarantees & Pledges — 43) Headlines — 44) Help—Wanted Ads — 45) Hiring & Firing — 46) Humor in Advertising — 47) Information, How to Absorb — 48) Internet — 49) Internet & Your Career — 50) Interviews, How to Handle — 51) Investing — 52) Job Search — 53) Job Search: Cover Letters — 54) Job Search: Résumés — 55) Leadership à la Gen) George S) Patton, Jr.) — 56) Legal Matters — 57) Letters — 57) Letters in Newspapers — 59) Life Rules — 60) Mailing Lists — 61) Management — 62) Marketing — 63) Marketing, Direct — 64) Marketing, Guerrilla — 65) Marketing, Internet — 66) Marketing, Lead Generation — 67) Marketing Rules — 68) Markets, Surrounding Your — 69) Media — 70) Media Selection — 71) Meetings — 72) Moonlighting — 73) Murphy’s Law — 74) News — 75) Offers — 76) Outsourcing — 77) Overwork — 78) Politics — 79) Pre-emptive Advertising — 80) Pro Bono Work — 81) Products, Launching New — 82) Public Relations (P)R)) — 83) Public Relations, Blitzkrieg — 84) Public Relations Crises — 85) Public Speaking — 86) Researching Competitors — 87) Spokespersons — 88) Surveys — 89) Sweepstakes — 90) Telemarketing — 91) Testimonials — 92) Testing — 93) Traveling — 94) Vision, Corporate — 94) Web Abuse — 96) Web Content: Free v) Paid — 97) Website Design — 98) Women — 99) Writing

Since 1976, Denny Hatch has been a consultant, copywriter and designer in the field of direct marketing.

In 1984, with his wife Peggy, he launched the newsletter, Who’s Mailing What!, which was based on a library of over 200,000 direct mail samples.

In 1992, his company was acquired by North American Publishing Co., in Philadelphia, where he is a regular columnist for Target Marketing magazine and editor of the e-newsletter, Denny Hatch’s Business Common Sense, published by the Target Marketing Group.

He is the author of:

Business Books — Million Dollar Mailings • Method Marketing • 2,239 Tested Secrets for Direct Marketing Success • priceline.com – A Layman’s Guide to Manipulating the Media

Novels — Cedarhurst Alley • The Fingered City • The Stork Memoir Jack Corbett, Mariner