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Email Marketing 2014 Trends, Best Practices & Case Studies

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find:

  • 21 email trends charts featuring data from Who's Mailing What!
  • Analysis of 11 effective cross-channel emails 
  • Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more
  • 4 email case studies
Price: $87.00

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Description

According to a study by ExactTarget, 77 percent of consumers prefer to receive permission-based marketing communications through email, even in the age of social media, augmented reality, video and other more sophisticated digital technologies.

Because of this, studying email marketing trends is now essential for every direct marketer. Thanks to Who’s Mailing What! — the most complete database of email (and direct mail) in the world — marketers can observe the trends in their market category. Who’s Mailing What! began collecting email in 2007, gained full-steam in the Fall of 2008 and now archives over 20,000 emails monthly.

Here are just a few ways this email trend data can be used to make you a more effective and profitable, marketer:

  • You’ll learn how to get your email opened among an increasingly competitive and higher volume email marketing environment.
  • Test strategic variables, such as the number of steps it takes to get from an opened email to order placement.
  • See how response is influenced by the day and time emails are sent.
  • The importance of the words you use in subject lines.

The knowledge you’ll gain from referring to Email Marketing 2014 will improve the success of your email marketing program in 2014.

Table Of Contents

VIII     INTRODUCTION

EMAIL TRENDS

CHAPTER 1             
How to Harness the Powers of Email and Social Media to Drive Your Marketing Campaigns         
by Ethan Boldt

               4       Email Volume, by Month

               5       Email Volume by Day of Week

               6       Email Volume by Time of Day

               7       Email Volume — Top 20 Categories

               9       Word Count by Month

               10     Word Count by Day of Week

               11     Highest Word Count — Top 10 Categories

               12     Lowest Word Count — Bottom 10 Categories

               13     Repeat Email Volume by Day of Week

               14     Repeat Email by Time of Day

               15     Repeat Email Volume — Top 10 Categories

               16     Highest Repeat Email Word Count — Top 10 Categories

               17     Most Popular Words in Subject Lines — Top 30

               18     Most Popular Symbols in Subject Lines — Top 20

               19     Most Popular Numbers in Subject Lines — Top 10

               20     Pricing in Email Message by Month

               21     Pricing in Email Message by Day of Week

               22     Pricing in Email Message — Top 20 Categories

               23     Free Shipping Offer by Month

               24     Free Shipping Offer by Day of Week

               25     Free Shipping Offer — Top 10 Categories

EFFECTIVE EMAIL ANALYSIS

CHAPTER 2
A Close Look at 11 Effective Emails Sent in 2013
by Ethan Boldt and Paul Bobnak

EMAIL COPYWRITING AND DESIGN BEST PRACTICES

CHAPTER 3
How to Make Subject Lines Work Overtime
by Debra Ellis

CHAPTER 4
10 Steps to Getting Your Message Just Right
by Gary Hennerberg

CHAPTER 5
8 Advanced Email Personalization Tips
by Kevin Gao

CHAPTER 6
Email Designs That Break the Rules for Response
by Ayesha Mathews-Wadhwa

CHAPTER 7
2 Mobile Email Design Best Practices That Matter
by Cindy Krum

EMAIL CAMPAIGN AND DELIVERABILITY STRATEGY BEST PRACTICES

CHAPTER 8
6 Tests to Improve Email Program Results
by Devyani Sadh

CHAPTER 9
3 Difficult Ways to Improve Email Marketing That Pay Off
by Blake King

CHAPTER 10
The Evolution of Deliverability
by Kevin Senne

Engagement Matters
by Quinn Jalli

CHAPTER 11
Will Email Marketing Be ‘Gmailed’ Out of Existence?
by Seamas Egan

Gmail’s Tabbed Inbox: What Is Your Risk?
by Debra Ellis

EMAIL DATA AND METRICS BEST PRACTICES

CHAPTER 12
How to Track and Manage Email Opt-Outs so Your Customers Get What They Want
by Jason Vosu

CHAPTER 13
Emails That Target Customer Behavior Without Using Big Data
by Debra Ellis

CHAPTER 14
Are You Loved? Check Your TINS
by Julia Peavy

CHAPTER 15
The Most Important Email Metrics You’re Overlooking
By G.B. Heidarsson

5 Surprising Email Metrics That Transform Businesses
by Debra Ellis

EMAIL LIST BUILDING AND CRM BEST PRACTICES

CHAPTER 16
Stop Thinking ‘Email List,’ Start Thinking ‘Customer Community’
by Tim Watson

3 Ways to Reduce Email Unsubscribes
by Jason Vosu

CHAPTER 17
How to Develop a Successful Email Re-activation Strategy
by Reggie Brady

CHAPTER 18
Selling the Sign-Up: Acquire Customers with an Invitation
by Greg Zakowicz

CHAPTER 19
Turning Emails into Customers: Content Marketing Drives Sales Through Editorial and Service Emails
by Jeanne Jennings

CHAPTER 20
Crack the Email Prospecting Code
 by Gary Hennerberg and Perry Alexander

5 Tips to Build an Effective Email List File
by Brenna Holmes

CHAPTER 21
When Are the Best Times to Pull the Trigger?
by Anthony Wilkey

CASE STUDIES

CHAPTER 22
CheapAir Customers Stay on Board With Email

CHAPTER 23
Iron Tribe Fitness Automates Success

CHAPTER 24
Voices.com Sings Email’s Praises

CHAPTER 25
Automation Quickens Rapid Notify’s Email

About Direct Marketing IQ

The Research Division of the Target Marketing Group, Direct Marketing IQ (www.directmarketingiq.com) is the go-to resource for direct marketers.

Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts.

Direct Marketing IQ has unparalleled access to direct marketing data including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories and proudly produces content from the most experienced editors and practitioners in the industry.

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