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Million Dollar Mailing$
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Million Dollar Mailing$
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Some of the mailings have been going strong since the early 1970s.
One of the mailings has been mailed continuously for more than 18 years and is directly responsible for $1 billion in sales; it is, without question, the single most successful advertisement in the history of the world.
Million Dollar Mailing$ takes you inside the heads of the superstar writers, designers and producers of direct mail who share with you their wealth of experience. Included are complete illustrations of each of these mailings.
The result is an exclusive insider's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled.
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Description
MILLION DOLLAR MAILING$ are just that: long-running consumer and business direct mail packages that have proven themselves successful over the years by bringing in millions of customers and tens of millions of dollars in revenues.
The mailings chosen for this book are not somebody's favorites. They were chosen by one judge only — the marketplace. Every mailing shown and described actively hauled in profits for three or more consecutive years.
How can you create your own Million Dollar Mailing$? The best way is to study these hugely successful direct mail packages ... commit the techniques and rules to memory ... and then go and do likewise.
Some of the mailings have been going strong since the early 1970s. One of the mailings has been mailed continuously for more than 18 years and is directly responsible for $1 billion in sales; it is, without question, the single most successful advertisement in the history of the world.
Million Dollar Mailing$ takes you inside the heads of the superstar writers, designers and producers of direct mail who share with you their wealth of experience. Included are complete illustrations of each of these mailings.
The result is an exclusive insider's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled.
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Table of Contents
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About the Author
 Since 1976, Denny Hatch has been a consultant, copywriter and designer in the field of direct marketing.
In 1984, with his wife Peggy, he launched the newsletter, Who’s Mailing What!, which was based on a library of over 200,000 direct mail samples.
In 1992, his company was acquired by North American Publishing Co., in Philadelphia, where he is a regular columnist for Target Marketing magazine and editor of the e-newsletter, Denny Hatch’s Business Common Sense, published by the Target Marketing Group.
He is the author of:
Business Books — Million Dollar Mailings • Method Marketing • 2,239 Tested Secrets for Direct Marketing Success • priceline.com – A Layman’s Guide to Manipulating the Media
Novels — Cedarhurst Alley • The Fingered City • The Stork Memoir Jack Corbett, Mariner
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