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Making a Case Your Donors Will Love

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You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love.

Price: $24.95



On one level, the book is a “how-to” guide. You learn to present your cause in its most irresistible light. You become confident fielding the questions your donors will ask. You discover deft ways to use stories and statistics to enliven your cause. And you come away knowing when to cast aside normal fundraising conventions.

But on another level, Making a Case Your Donors Will Love is also a roadmap to your donor’s mind. You learn what makes philanthropists tick, what motivates them to write out sizable checks, what they look for in solicitors, what turns off your potential supporters, and how to earn their loyalty for years to come.

As only a fundraising grandmaster can do, Jerold Panas combines advice you can use today with insights that will guide your fundraising for the foreseeable future.

Table Of Contents

1. The Magic of the Word 2. Dance with the Bears
3. Know Your Reader
4. One Suit Doesn’t Fit All
5. The Powerful Seven
6. Hold the Light for Others to See
7. Bigger than Your Organization
8. Why Should I Invest?
9. The Thread that Binds
10. Determination, Direction, Dedication
11. Statistics and Damn Lies
12. Think in the Future

About the Author

Jerold Panas is among a small handful of the grandmasters of American fundraisers.

He is considered one of the top writers in the field and a number of his books, including Askingand Mega Gifts, have achieved classic status. His books, Making A Case Your Donors will Loveand The Fundraising Habits of Supremely Successful Boards are also published by Emerson & Church.

Hailed by Newsweek as "the Robert Schuller of fundraising," Jerry is a popular columnist for Contributions Magazine and a favorite speaker at conferences and workshops throughout the nation.

He is executive director of one of the premier firms in America and is co-founder of the Institute for Charitable Giving. The very term "philanthropy" would mean less without Jerry's influence.

He lives with his wife Felicity in northwest Connecticut.

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