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Direct Mail Pal 2012: A Direct Mail Production Handbook
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Direct Mail Pal 2012: A Direct Mail Production Handbook

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Direct Mail Pal 2012 takes you on a comprehensive tour of the world of direct mail in 44 concise but practical chapters and 25 appendices.
 
You'll learn the nuts and bolts of direct mail in terms of: 

  • Business concepts
  • Planning
  • Production
  • Analysis

And also collect a wealth of operating tips, procedures, and management forms.

Price: $30.00

Description

Since the first edition of Direct Mail Pal 10 years ago, the subject of mailing has grown even more relevant as a service in the graphic communications industryand the postal environment has changed significantly as well.

Have you kept up to date with all of the changes in postal rules, rates, options, and practices?

What about mailpiece design, data processing, production, and finishing and distribution?

Direct Mail Pal 2012 takes you on a comprehensive tour of the world of direct mail in 44 concise but practical chapters and 25 appendices.

You'll learn the nuts and bolts of direct mail in terms of business concepts, planning, production, and analysis and also collect a wealth of operating tips, procedures, and management forms.

Just a few of the topics covered inside are:

  • Quality assurance and testing
  • Postal-friendly formats
  • Working with data
  • Label programs
  • Text and variable imaging
  • Folding and gluing
  • Mail security
  • Commingling
  • Drop shipping
  • Materials handling logistics
  • Barcode standards
  • Managing client samples

Table Of Contents

About the Authors

T.J. Tedesco is founder and president of Grow Sales, Inc., a sales growth services company serving the direct mail and graphic arts industries.
 
Charley Howard is vice president of Postal Affairs (Postology) for Harte-Hanks.

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