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DMA 2011 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks

DMA 2011 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks

Direct Marketing Association (DMA)
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The Fact Book has arrived! Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.
 
This brand-new edition includes expanded coverage of evolving digital media, including mobile, search engine marketing, social media, and more.

We've pulled data from nearly 50 leading research sources to bring you actionable information relating to all aspects of direct marketing.

Hone your strategy, plan campaigns, justify the budget, and produce winning results with the help of DMA's classic best-seller!
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    Description

    Available as a PDF.

    The 2011 Edition offers a concise overview of key direct marketing stats and facts from nearly 50 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need.

    This year, DMA added dozens of new charts on new media to augment the updated information on traditional channels.

    The 2011 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more.

    Chapters cover:

  • Catalog
  • Consumer Demographics
  • Direct Mail
  • Direct Marketing Overview
  • Email
  • Financial Services
  • Internet
  • Mobile
  • Nonprofit
  • Social Media
  • USPS Information What's New?
  • 27% more pages of information than found in the 2009 Edition
  • Chapters on mobile marketing and social media
  • Expanded coverage on other evolving digital media, including email coupons, search engine marketing, social media and internet display.
  • More data on consumer preferences.
  • New data sources such as comScore, Experian, Jack Myers, The Nielsen Company, TNS and many more.

     Hone your strategy, plan campaigns, justify the budget, and produce winning results. Order now!

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