Editing by Design

This completely updated edition of a classic guide shows a new generation of editors and designers how to make their publications sing!

Readers will find a compendium of practical tips for a happy marriage between content and form, helping story and design reinforce each other and create pages irresistible to readers.

Brimming with hundreds of black and white and color illustrations, chapters cover the confines of what the editor/designer team controls; the fundamentals of verbal-visual teamwork; the relationship of image size to story impact; problems and solutions for matters of columns and grids, margins, spacing, captions, pictures, diagrams, boxes, size and contrast, text type, symmetry and asymmetry, covers and color; and more.

This is a must-have for designers looking to improve their products, publishers who realize that their products need a competitive edge, and writers and editorial directors looking to give their work enhanced meaning.

1. Introduction: Teamwork
2. The Medium
3. Inducement
4. Space
5. Parade
6. Columns and Grids
7. Margins
8. Spacing
9. Wideness
10. Bigness
11. Contrast
12. Disguising
13. Symmetry and Asymmetry
14. Text Type
15. Heads and Decks
16. Subheads and Initials
17. Pullquotes
18. Captions
19. Pictures
20. Diagrams
21. Boxes
22. Rules
23. Shadows
24. Covers
25. Contents Pages
26. Signals
27. Color
28. Originality
29. Checking
30. Appendix: Q and A
Glossary
Index

"Highly recommended." — Library Journal

"Jan White's are the very best working and how-to and why-to volumes available on the use of graphics in books and publications." — Publishers Weekly

"A super how-to-do-it book ... bound to spark greater interest and variety in your publication." — American Artist

"In the esoteric world of publication design, Jan White must rank as one of its first citizens, as well as resident theoretician. ... White clearly knows his editing and design." — Communication Arts

"Editing by Design should be required reading for anyone working in magazines today' — especially editors!" — Walter Bernard, Partner, Walter Bernard and Milton Glaser Design.

"This book is packed with useful ideas and distinctive ways to implement them. What White preaches and teaches leads to a publication of impact, refinement, and ease of usage." — Peter P. Jacobi, Professor Emeritus of Journalism, Indiana University, and Communications Consultant