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Publishing for Profit
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Publishing for Profit

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Publishing is a rapidly changing business, and this comprehensive reference is right in step — covering operations, finances, and personnel management as well as product development, production, and marketing.

Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions.
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Publishing is a rapidly changing business, and this comprehensive reference is right in step — covering operations, finances, and personnel management as well as product development, production, and marketing.

Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions.

More than two dozen highly practical forms and sample contracts for immediate use are also included.

Reviews

"One of the best references available today ... providing a solid foundation and answering every question.” — Jan Nathan, executive director, Publishers Marketing Association

Vital to doing the business of publishing well.” — Independent Publisher

"A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk." — David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing

"No matter what your size, 'Publishing for Profit' is an essential tool for growing your business. The book is about as close to an operations manual for a book publishing company as can be found." — Dominique Raccah, president, Sourcebooks, from the foreword

"'Publishing for Profit' was immensely useful in helping me understand some of the subtler business challenges of a small press ... Your advice is practical and immediately applicable." — Perry Donham, president, KidPub Press

The bible of the industry.” — Associated Press

Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear.” — Judith Applebaum, author, How to Get Happily Published

“'Publishing for Profit' is a great book. It sits on my nightstand. I often pick it up and read parts of it again.” — Rod Colvin, president, Addicus Books

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