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Selling to the Hispanic Market
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Selling to the Hispanic Market

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The U.S. Hispanic market is ready, waiting to be tapped. But you need the right tools.

In this guide you'll find information useful — and even downright necessary— for getting your mailing into the hands of responsive Hispanics. In the pages of this handy how-to guide, you’ll find:

• Insider tips on essential topics such as language usage, credit screening, merge/purge suppression and telemarketing.
• Common mistakes marketers should avoid when trying to reach this diverse group.
• Secrets of list testing. Find the offers that work best for each list.
• Plus, preferred methods of communication; design tips for your next direct mail piece; and marketing effectively via the Internet.
Price: $24.95

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Description

Available as a PDF.

Have you ever considered expanding into the Hispanic market but hesitated because you didn't know where to start?

In this guide you'll find information useful — and even downright necessary — for getting your mailing into the hands of responsive Hispanic Americans.

See what Selling to the Hispanic Market has to offer:
 

  • 21st Century Marketing has put together a slew of insider tips on essential topics such as language usage, credit screening, merge/purge suppression and telemarketing.

  • Tony Malaghan tackles the intricacies of segmentation. He outlines some of the common mistakes marketers should avoid when trying to reach this diverse group, and goes deeper into some of the ethnic subdivisions critical to successful targeting.
     
  • Rick Blume uncovers the secrets of list testing. He takes a closer look at the different types of lists out there, and sorts through the mysteries of how and when to use Spanish-speaking lists versus surname lists. He then details the offers that work best for each list and offers up some considerations for the merge/purge process.
     
  • Also in this guide: the generational divide and preferred methods of communication; design tips for your next direct mail piece; and marketing effectively via the Internet.

    Whether you're looking to test this rapidly-growing market or simply searching for ways to refine your current strategies, this special report will serve as an invaluable guide to the U.S. Hispanic market.

  • Table Of Contents

    About Direct Marketing IQ

    The Research Division of the Target Marketing Group, Direct Marketing IQ (www.directmarketingiq.com) is the go-to resource for direct marketers.

    Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts.

    Direct Marketing IQ has unparalleled access to direct marketing data including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories and proudly produces content from the most experienced editors and practitioners in the industry.

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