Perfecting the Landing Page

Available as a PDF.

Click, Leads and Conversions ... OH MY!

Landing pages can very easily make or break an online business. With such high importance placed on a single page, it is essential to understand the various factors that go into creating an effective landing page strategy.

Perfecting the Landing Page simplifies the process for you.

You’ll learn innovative ways to enhance your company’s landing page, including:
• 12 ingredients for creating a lucrative landing page
• Commonly misused landing page turn-offs
• Easy to follow testing techniques
• Helpful landing page schematics

Perfecting the Landing Page is the guaranteed guide to help you improve your landing page with a few simple touches.

You’ll hear from thought leaders and practitioners, including Anna Talerico, Brian Lewis, Karen Helweg, Tim Ash and Tara DeVille.

See how these tips are put into action in 4 robust case studies revealing the secrets behind developing successful landing pages for diverse businesses:

• Increasing Conversions with a Targeted Lead Generation Page: Engine Ready builds an optimized landing page to increase conversions by 118 percent for PureFlo’s Office Water Delivery Service

• Getting a Big Lift with a Toned-Down Page: Site Tuners uses landing page tests to increase RealPlayer’s SuperPass trial membership conversions by 25 percent

• An Automobile Search Engine Wins with a Minimalist Makeover: WiderFunnel tests variations to increase conversions by 10.9 percent for LemonFree.com’s home page

• Highlighting Value Proposition and Price Can Increase Leads: The Search Agency helps Aptela VOIP to optimize its B-to-B lead generation page

Perfecting the Landing Page will show you how to guide each visitor to the ultimate goal, convert visitors to customers and increase your conversion rate dramatically. Plus, case studies that show you how others have virtually transformed their online businesses simply by enhancing their landing pages!

Read, absorb, implement and profit with Perfecting the Landing Page.

Best Practices:

1. The Visitor Breakdown
2. Create the Connection Before You Get the Conversion
3. Balancing the Wants: What Your Prospect Wants vs. What Your Organization Wants from Them
4. Landing Page Turn-offs
5. Test, All the Time — Google Website Optimizer

4 Case Studies:

Increasing Conversions
With a Targeted Lead Generation Page Engine Ready built an optimized landing page to increase conversions by 118 percent for PureFlo's Office Water Delivery Service

Getting a Big Lift with a Toned-Down Page
Site Tuners used an A/B test to increase conversions by 25 percent for RealPlayer's SuperPass trial membership

Highlighting Value Proposition and Price Can Increase Leads
Aptela VOIP worked with The Search Agency to Optimize it's B-to-B lead generation page.

An Automobile Search Engine Wins With a Minimalist Makeover
WiderFunnel tested variations to increase conversions by 10.9 percent with a Google-like LemonFree.com home page.

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