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Perfecting the Landing Page
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Perfecting the Landing Page

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Landing pages can very easily make or break an online business. With such high importance placed on a single page, it is essential to understand the various factors that go into creating an effective landing page strategy.

You’ll learn innovative ways to enhance your company’s landing page, including:

• 12 ingredients for creating a lucrative landing page
• Commonly misused landing page turn-offs
• Easy to follow testing techniques
• Helpful landing page schematics
• And many more helpful tips and tactics

Perfecting the Landing Page
will show you how to guide each visitor to the ultimate goal, convert visitors to customers and increase your conversion rate dramatically.

Plus, case studies that show you how others have virtually transformed their online businesses simply by enhancing their landing pages!
Price: $47.00

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Description

Available as a PDF.

Click, Leads and Conversions ... OH MY!

Landing pages can very easily make or break an online business. With such high importance placed on a single page, it is essential to understand the various factors that go into creating an effective landing page strategy.

Perfecting the Landing Page
simplifies the process for you.

You’ll learn innovative ways to enhance your company’s landing page, including:
• 12 ingredients for creating a lucrative landing page
• Commonly misused landing page turn-offs
• Easy to follow testing techniques
• Helpful landing page schematics

Perfecting the Landing Page
is the guaranteed guide to help you improve your landing page with a few simple touches.

You’ll hear from thought leaders and practitioners, including Anna Talerico, Brian Lewis, Karen Helweg, Tim Ash and Tara DeVille.

See how these tips are put into action in 4 robust case studies revealing the secrets behind developing successful landing pages for diverse businesses:

Increasing Conversions with a Targeted Lead Generation Page: Engine Ready builds an optimized landing page to increase conversions by 118 percent for PureFlo’s Office Water Delivery Service

Getting a Big Lift with a Toned-Down Page: Site Tuners uses landing page tests to increase RealPlayer’s SuperPass trial membership conversions by 25 percent

An Automobile Search Engine Wins with a Minimalist Makeover: WiderFunnel tests variations to increase conversions by 10.9 percent for LemonFree.com’s home page

Highlighting Value Proposition and Price Can Increase Leads: The Search Agency helps Aptela VOIP to optimize its B-to-B lead generation page

Perfecting the Landing Page
will show you how to guide each visitor to the ultimate goal, convert visitors to customers and increase your conversion rate dramatically. Plus, case studies that show you how others have virtually transformed their online businesses simply by enhancing their landing pages!

Read, absorb, implement and profit with Perfecting the Landing Page.

Table Of Contents

Best Practices:

1. The Visitor Breakdown
2. Create the Connection Before You Get the Conversion
3. Balancing the Wants: What Your Prospect Wants vs. What Your Organization Wants from Them
4. Landing Page Turn-offs
5. Test, All the Time — Google Website Optimizer

4 Case Studies:

Increasing Conversions
With a Targeted Lead Generation Page Engine Ready built an optimized landing page to increase conversions by 118 percent for PureFlo's Office Water Delivery Service

Getting a Big Lift with a Toned-Down Page
Site Tuners used an A/B test to increase conversions by 25 percent for RealPlayer's SuperPass trial membership

Highlighting Value Proposition and Price Can Increase Leads
Aptela VOIP worked with The Search Agency to Optimize it's B-to-B lead generation page.

An Automobile Search Engine Wins With a Minimalist Makeover
WiderFunnel tested variations to increase conversions by 10.9 percent with a Google-like LemonFree.com home page.

About Direct Marketing IQ

The Research Division of the Target Marketing Group, Direct Marketing IQ (www.directmarketingiq.com) is the go-to resource for direct marketers.

Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts.

Direct Marketing IQ has unparalleled access to direct marketing data including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories and proudly produces content from the most experienced editors and practitioners in the industry.

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