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Social Media Success
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Social Media Success

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A new Best Practices and Case Studies report from Direct Marketing IQ

Social Media – we know it needs to be part of the marketing mix!

But there are so many questions:
• What is the ROI?
• How do you get started?
• How do you keep the conversation going?
• What resources are needed to be effective?

All this – and more – is addressed in the new must-read Special Report Social Media Success. With expert advice from leading social media practitioners, you’ll learn the best practices for creating, implementing and managing social media marketing strategies ... plus see how those best practices are put into action with 7 detailed case studies.

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Description

Available as a PDF

A new Best Practices and Case Studies report from Direct Marketing IQ

Social Media – we know it needs to be part of the marketing mix!

But there are so many questions:
• What is the ROI?
• What are the goals?
• How do you get started?
• How do you keep the conversation going?
• What are the benefits?
• How does social media fit into an integrated campaign?
• What resources are needed to be effective?

All this – and more – is addressed in the new must-read Special Report Social Media Success.

With expert advice from leading social media practitioners, you’ll learn the best practices for creating, implementing and managing social media marketing strategies ... plus see how those best practices are put into action with 7 detailed case studies.

The most recent count shows that Facebook has 600 million members – with countless of millions more on Twitter, YouTube and LinkedIn. It’s pure and simple – marketers who want to stay relevant and in the game have to join the conversation, in the right way.

With Social Media Success as your step-by-step guide you will be able to:
• Learn how to listen! Social media monitoring is the critical first step in getting started
• Establish your goals. Is it Website traffic? Customer engagement and loyalty? Increasing attendance at an event? Building brand advocacy and trust? Adding prospects to the sales funnel?
• Understand how to create great content that builds engagement and trust
• Know your followers, fans and viewers. Learn how to nurture your important brand advocates
• Master the metrics of success and understand your return on investment

After the best practices section of this report you will turn to 7 hands-on case studies that take you through the process of adding social media into the overall marketing plan. You’ll read about their challenges, solutions and their amazing results!

Here’s just a sampling of what’s included:
• How a Convention and Visitors Bureau used Twitter and Facebook to promote a new brand and their city as a leisure destination
• Responding to a crisis – rather than a planned campaign – took a large non-profit into new territory. By integrating social media into traditional email, they built a following as well as raised thousands in donations.
• A B-to-B software developer far exceeded their product launch goals by listening and engaging!
• See how a local car dealership took the wheel and initiated their own social media campaign –instead of relying on the automobile manufacturer to drive sales.
• And much more!

Download your copy of Social Media Success today!

Table Of Contents

Introduction

BEST PRACTICES

Social Media Monitoring and Engagement
Listen and connect with prospects and customers in order to boost key relationships

Social Media Management

Develop the policies, talent and tools to successfully manage your social media marketing

Social Media Content

Build relationships and increase engagement with social posting

Social Media Metrics and ROI

Measure social media marketing’s impact on your bottom line

Social Media Sales

Break new ground and make social media your new sales channel

Social Media CASE STUDIES

- Ann Arbor Area Convention and Visitors Bureau
- National Wildlife Federation
- Dassault Systèmes
- New York Department of Health and Mental Hygiene/NYC Condom
- Gresham Toyota and Scion
- Personality Hotels
- JackBe

About Direct Marketing IQ

The Research Division of the Target Marketing Group, Direct Marketing IQ (www.directmarketingiq.com) is the go-to resource for direct marketers.

Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts.

Direct Marketing IQ has unparalleled access to direct marketing data including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories and proudly produces content from the most experienced editors and practitioners in the industry.

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