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The Essential Fundraising Handbook for Small Nonprofits

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It’s time for the small nonprofit to shine.

Finding the right tools and strategies for your nonprofit is the ultimate goal of The Essential Fundraising Handbook for Small Nonprofits. Most fundraising books focus on nonprofits with large budgets, leaving smaller nonprofits to figure out what is relevant for their goals. That is the inspiration behind The Essential Fundraising Handbook for Small Nonprofits.

Price: $34.95


Currently, there are no fundraising books that comprehensively deal with the specific challenges of running a nonprofit on a small budget. Small nonprofits have a unique set of challenges and require a special kind of creativity when fundraising. The Essential Fundraising Handbook focuses on these challenges in a powerful way.

Written by a panel of consultants and experts with over 112 combined years of experience, this book walks nonprofit leaders and staff through the techniques and strategies that have guided some of the most successful nonprofits (large and small). Using these successful principles, readers will get detailed case studies, worksheets, and strategies for almost every type of fundraising activity including:

  • Grant writing
  • Board development
  • Donor engagement
  • Copywriting
  • Auctions
  • Major gifts
  • And much more!

No matter your fundraising goal, The Essential Fundraising Handbook for Small Nonprofits offers advice and insight that anyone involved with fundraising can use in one volume.

It’s time for your fundraising goals to reach your dreams. Order your copy of The Essential Fundraising Handbook for Small Nonprofits today!

Table Of Contents

About the Contributors

Betsy Baker

Betsy Baker is president of She has a master’s in Public Administration from Auburn University and is an author, trainer/coach, and public speaker. She has raised more than $10 million in grant funding. Betsy is a regular presenter for the Foundation Center, the Grant Professionals Association, the Georgia Center for Nonprofits, and United Way agencies, and is a regular contributor to Opportunity Knocks!, CharityHowTo, and CharityChannel. She also hosts her own webinars and workshops through her website. For a free grant assessment rating system, register at:


Kirsten Bullock

Kirsten Bullock, CFRE, MBA, is the founder of She works with entrepreneurial nonprofit leaders to help them involve more people in their organizations and raise the money they need. She earned her designation as a certified fundraising executive in 2002.

Since 1995, Kirsten has worked with health care organizations, social service providers, national and local ministries, and international membership associations. Kirsten is currently serving as immediate past president of the Association for Fundraising Professionals–Greater Louisville Chapter. She is an AFP master trainer, compiles Kirsten’s Fundraising Headlines Blog, is the author of Simple Steps to Growing Your Donors, and runs

Kirsten is a licensed fundraising consultant in Kentucky. She holds a bachelor’s degree in Social Work and a master’s of Business Administration. When not working to equip and empower people in the nonprofit sector, Kirsten sculpts, is attempting to learn to speak Danish, and enjoys living in the Highlands in Louisville, Kentucky, with her husband, Rob.


Gayle L. Gifford

Gayle L. Gifford, ACFRE, is president of Cause and Effect, Inc., a consulting firm that helps nonprofits build their capacity for greater impact. Gayle’s expertise includes governance, strategic and business planning, organization and fund development, and public engagement design. Gayle is one of only one hundred individuals in the United States to have earned the advanced fundraising credential ACFRE.

A nationally known writer and presenter, Gayle is author of How to Make Your Board Dramatically More Effective, Starting Today, and a contributor to three other books on nonprofits published by CharityChannel Press. Gayle is an adjunct instructor in the master’s program in Public Humanities and Cultural Studies at Brown University. Prior to starting Cause & Effect, Gayle served in senior management, fundraising, and communications roles at PLAN International USA, Save the Bay, and City Year RI. Gayle holds an MS in Organization and Management from Antioch University–New England and a BA in Geography from Clark University.

In addition to her service on the WaterFire Providence board of directors, Gayle serves on the board of Blackstone Academy Charter School and on the advisory councils of Latino Dollars for Scholars and Rhode Island Museum of Science and Art. Gayle has three great adult children, a wonderful husband and business partner, Jonathan W. Howard, and is proud to live in one of the most vibrant cultural cities in the USA—Providence, RI.


Pamela Grow

Author, coach, copywriter, and nonprofit marketing consultant, Pamela is publisher of The Grow Report, the leading free weekly e-zine for small shop fundraisers. She’s also the author of Five Days to Foundation Grants, the first online grant-writing guide, and the creator of Simple Development Systems Members, providing donor-focused fundraising and development training for small nonprofits.

In 2010, Pamela was named one of the 50 Most Influential Fundraisers byCivil Society magazine; and in 2013, she was named one of the Top 40 Most Effective Fundraising Consultants by the Michael Chatman Giving Show. She’s been featured by theChronicle of Philanthropy and the Foundation Center and cohosts Little Shop, a regular column of Fundraising Success magazine. She is a regular contributor to SOFII, the showcase of fundraising innovation and inspiration, and CharityChannel. Pamela has presented at the annual Nonprofit Technology Conference , the New Jersey Association for Grant Professionals, and Network for Good’s 911 webinars. She hosts regular grant-training webinars with CharityHowTo.

Pam segued from six years working in programming and communications at a regional grantmaking foundation to the world of fundraising ten years ago. In her first position as a fifteen-hour-a-week development director for an agency with a $3 million dollar budget, she increased individual giving by 25%—while reducing costs by 31%—and increased foundation funding by an astonishing 93%!

Committed to empowering small shop fundraisers everywhere with the tools for sustainable funding, Pamela has collaborated on fundraising systems like 100 Donors in 90 Days, the Donor Retention Project, and the upcoming Better Boards in 90 Days.

In her spare time, Pamela is a Food Network junkie and bakes a killer strawberry rhubarb pie, paints, runs, lifts weights, practices yoga, and is a single mother to two utterly remarkable daughters.


Lori L. Jacobwith

Lori L. Jacobwith has a passion for the positive. Her strategies and tools have helped organizations to collectively raise more than $200 million from individual donors over the past decade. She has coached and trained thousands across North America to raise more money and powerfully share their stories.

Lori is the founder of the Ignited Online Fundraising Community, the author of Nine Steps to a Successful Fundraising Campaign and author of the must-read fundraising coaching blog Withism’s From Lori: Boldness, Clarity and Wisdom for Fundraising Professionals.

In 2013, Lori created the Imagine What’s Possible Step-by-Step Storytelling Systemfor nonprofits who want to raise more money from individual donors with ease.

Lori lives in Minnesota and is a longtime member of the Association of Fundraising Professionals [AFP]. You can learn more about Lori at Follow Lori on Twitter (@ljacobwith), or get daily coaching tips from Lori on Facebook (LJacobwith).


Marc A Pitman, CFCC

An international nonprofit organizational development consultant and fundraising trainer, Marc A. Pitman helps nonprofit board members get excited about asking for money. He is the author of Ask Without Fear! and founder, a website dedicated to practical ideas for fundraising more effectively.

Because of his dynamic trainings, Marc speaks to thousands each year at events like the World Fundraising Summit in Mexico, Association for Fundraising Professionals International Conference, and organizations around the world. His experience in nonprofit fundraising and leadership training has caused him to be featured in books and articles and be sought out as a guest on TV and radio shows as diverse as Al Jazeera and Fox News.

Committed to making it ridiculously easy for board members, volunteers, and nonprofit staff to get fundraising training, Marc continues to write books, create fundraising training DVDs, and collaborate on systems like 100 Donors in 90 Days.

Marc’s experience also includes planting and pastoring a Vineyard church, managing a gubernatorial campaign, teaching Internet marketing at both the undergraduate and graduate level, and being chosen as one of Maine’s first 40 Under Forty, honoring Maine’s emerging generation of leaders.

He is the husband of his best friend and the father of three amazing kids. And if you see him drive by, he’ll probably be singing ’80s tunes loud enough to embarrass his family.


Sherry Truhlar, MA, CMP

Benefit auctioneer Sherry Truhlar escaped a corporate cubicle to launch Red Apple Auctions.

Today she works as a charity auction educator and onstage auctioneer, helping schools and nonprofits across the USA plan more profitable benefit auctions. Her galas have raised $15,000 to $2 million each, and she’s sold at events with crowds up to 1,200.

A prolific writer for her own blog and other fundraising sites, her advice is tapped by thousands of auction planners seeking to improve their benefit auctions. She’s been covered in Town & Countrymagazine, The Washington Post Magazine, Auctioneer, and other publications.

As auctioneer, Sherry has an elegant presence and warm persona, which elevates the live auction at many galas. At almost six feet tall, she commands the stage and comfortably connects with male and female guests.

An avid self-educator, she holds many educational credentials. She is thought to be the only auctioneer who has achieved a Certified Meeting Professional (CMP) designation and is also a graduate of the Certified Auctioneers Institute (CAI). She holds a professional certificate in event management from George Washington University, the Benefit Auctioneer Specialist (BAS) designation from the National Auctioneers Association, an MA degree from the University of Wollongong (Australia), and BA and BS degrees from Emporia State University.


Sandy Rees, CFRE

Sandy Rees CFRE, creator of the GetFullyFunded system, helps nonprofit leaders raise the money of their dreams and build successful boards. She’s a coach and consultant and provides clients with the how-to of fundraising as well as helps with personal/professional development.

Sandy is the author of Get Fully Funded: How to Raise the Money of Your Dreams, 6 Figure Fundraising, Fundraising Buffet, and Simple Success Fundraising Plan. She’s a frequent contributor to Fundraising Success magazine and authors the blog Get Fully Funded.

Sandy is an accomplished presenter and an AFP master trainer. She’s led fundraising seminars for the Association of Fundraising Professionals, the Chattanooga Center for Nonprofits, and many local, regional, national, and international conferences.

Sandy lives with her family on a small farm in Loudon, TN.

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